What is Salesforce Pardot?
Make the most of every customer interaction — creating personalized, cross-channel customer journeys that deliver exceptional brand experiences across email, mobile, social, Web, and more using Salesforce's Marketing Management solutions. Pardot is smarter marketing automation built on the world's #1 CRM platform. How smart are we? Pardot customers have seen sales revenue increase by 34% and marketing effectiveness increase by 37%, on average.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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73 Likeliness to Recommend
71 Plan to Renew
63 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+59 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Salesforce Pardot?
Pros
- Respectful
- Security Protects
- Fair
- Enables Productivity
Cons
- Vendor's Interest First
- Under Delivered
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Multichannel Campaign Management
Unified Sales and Marketing Funnel
Personalization/Audience Targeting
Artificial Intelligence / Machine Learning
Team Alerts
Account Analytics & Measurement
Customer Journey Modelling
Account-Based Advertising
Vendor Capability Ratings
Quality of Features
Ease of Implementation
Breadth of Features
Usability and Intuitiveness
Ease of Customization
Ease of Data Integration
Availability and Quality of Training
Business Value Created
Ease of IT Administration
Product Strategy and Rate of Improvement
Vendor Support
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Salesforce Pardot Reviews
Carol E.
- Role: Finance
- Industry: Technology
- Involvement: End User of Application
Submitted Jul 2022
A practical yet time-consuming method
Likeliness to Recommend
What differentiates Salesforce Pardot from other similar products?
Unlike others, it provides the adaptability to suit the specific requirements of my clients and the room to expand into other Salesforce offerings as our business develops. My company is a B2B one, this is the best tool we've found yet to facilitate our work. I have had great results from using Pardot.
What is your favorite aspect of this product?
I find that drip campaigns and the capacity to plan are both very useful. Automating follow-ups through status-based email and drip campaigns is quite helpful. With the new version, Pardot has made substantial improvements to its API. Overall, I believe they're making progress, and I can see they care about the product. Pardot has given me several vantage points from which to operate, including automation, segmentation, and performing actions.
What do you dislike most about this product?
Their customer service, to begin with, is a royal pain in the rear. Having to wait around for everything to be set up is annoying. Due to its old layout, the site is challenging to navigate. It must be flexible right out of the box, even for a basic B2B scenario.
What recommendations would you give to someone considering this product?
It is an excellent software for account-based marketing. But, think about the customer's journey from their perspective, then tailor a set of bespoke checklists and automation to their particular requirements. I would advise you to make sure your distribution team includes folks who can think creatively. If you don't already have a native-speaking, tech-savvy software developer on staff, you should consider hiring one.
Pros
- Helps Innovate
- Performance Enhancing
- Effective Service
- Saves Time
Jony z.
- Role: Finance
- Industry: Finance
- Involvement: End User of Application
Submitted Jul 2022
A cumbersome user interface, yet a valuable tool
Likeliness to Recommend
What differentiates Salesforce Pardot from other similar products?
Compared to other options available in the market, Salesforce Pardot has the adaptability of automated processes. I am allowed to maintain relationships with clients in whichever fashion they like. It's not limited to sending emails alone. I can quickly contact prospects thanks to user journey monitoring and drip marketing.
What is your favorite aspect of this product?
The most exemplary element is the easy connectivity with our customer relationship management system, Salesforce, but the other sophisticated market intelligence and automation tools are also excellent. Having automated follow-ups with leads is a huge relief. I was pleasantly surprised by the intuitive UI of the software. The lead scoring tool is a fantastic bonus if you're currently using Salesforce as your CRM.
What do you dislike most about this product?
Their system is sluggish and prone to bugs. I can't say it better. While Salesforce contacts can have numerous email fields, Pardot only allows for a single email address per prospect. I am not happy with Salesforce's integration. The preference center is cumbersome and doesn't function as well as other MA systems.
What recommendations would you give to someone considering this product?
I utilize it to send out marketing emails, track their performance, and automate future campaigns; it saves time and helps me cater to our customers better. It is a fantastic expense, and what's more, the tool's in-built B2B marketing analytics have already shown their worth. It has significantly benefited thousands of quality prospects and B2B Marketing statistics.
Pros
- Helps Innovate
- Trustworthy
- Effective Service
- Inspires Innovation
Rebecca Elaine S.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted May 2022
good features, but data import could be better
Likeliness to Recommend
What differentiates Salesforce Pardot from other similar products?
its quite slick and obviously integrates well into the salesforce CRM
What is your favorite aspect of this product?
nurture email scenarios and customer journey building
What do you dislike most about this product?
data import can be a bit time consuming, and I've had difficulties with it before when it comes to duplicate data
What recommendations would you give to someone considering this product?
Use their customer support as much as you can at the beginning, as part of the onboarding process, as i think it gets more expensive to take on a contractor so try and learn as much as you can at the beginning.
Pros
- Reliable
- Enables Productivity
- Unique Features
- Efficient Service
Cons
- Vendor's Interest First
- Less Generous
- Under Delivered