Salesforce Pardot Logo
Salesforce Pardot Logo
Salesforce.com Inc

Salesforce Pardot

7.7 / 10
Salesforce Pardot
7.7 / 10

What is Salesforce Pardot?

Make the most of every customer interaction — creating personalized, cross-channel customer journeys that deliver exceptional brand experiences across email, mobile, social, Web, and more using Salesforce's Marketing Management solutions. Pardot is smarter marketing automation built on the world's #1 CRM platform. How smart are we? Pardot customers have seen sales revenue increase by 34% and marketing effectiveness increase by 37%, on average.

Company Details


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Awards & Recognition

Salesforce Pardot won the following awards in the Lead Management category

Salesforce Pardot Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Salesforce Pardot.

81 Likeliness to Recommend

88 Plan to Renew

77 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+88 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Salesforce Pardot?

8% Negative
2% Neutral
90% Positive

Pros

  • Reliable
  • Trustworthy
  • Respectful
  • Fair

Feature Ratings

Average 82

Lead Generation

87

Lead and Contact Categorization

87

Lead Distribution

83

Prospect Tracking

81

Analytics and Reporting

80

Omni-Channel Communication Tracking

79

Interaction Planning

77

Vendor Capability Ratings

Average 74

Business Value Created

94

Ease of IT Administration

94

Availability and Quality of Training

91

Ease of Implementation

89

Ease of Customization

86

Product Strategy and Rate of Improvement

86

Quality of Features

86

Ease of Data Integration

84

Breadth of Features

82

Usability and Intuitiveness

76

Vendor Support

73

Salesforce Pardot Reviews

Alana R.

  • Role: Consultant
  • Industry: Technology
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Jan 2024

"High performance product"

Likeliness to Recommend

10 / 10

What differentiates Salesforce Pardot from other similar products?

Notable aspects include sophisticated lead scoring, dynamic content creation, a visual automation tool called Engagement Studio, and Salesforce Engage to empower sales teams.

What is your favorite aspect of this product?

Its seamless integration with Salesforce CRM and its custom features for B2B marketing

What do you dislike most about this product?

I have no negative points.

What recommendations would you give to someone considering this product?

The platform excels in providing comprehensive analytics, helping businesses streamline marketing, and enhance collaboration between sales and marketing teams within the Salesforce ecosystem.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Performance Enhancing
  • Enables Productivity

Tanvi P.

  • Role: Sales Marketing
  • Industry: Media
  • Involvement: Initial Implementation
Validated Review
Verified Reviewer

Submitted Jan 2024

Great cloud based platform, with scalable insights

Likeliness to Recommend

8 / 10

What differentiates Salesforce Pardot from other similar products?

Salesforce Pardot is a standard marketing automation platform that is easy to access due to its cloud based platform capability. This greatly removed the hurdle and obstructions one may face with on-premises automation softwares. Yes it did come with a bearing cost due to this, but from a bigger picture this was easy to scale. Only thing that would be great to see in upcoming upgrades is the ability of Pardot to be integrated with other platforms like Zoho or Hubspot. Also if it had little advanced reporting capabilities, it would surely help our Data Analytics and Data Science teams as well to get simple and easy to understand information.

What is your favorite aspect of this product?

Ability to give me direct and easy to interpret information about what's really going on, on my landing pages and social media post as digital touch-points. While its not designed keeping in mind needs of data analytics teams, its a pretty sophisticated and handy tool designed keeping marketers in mind.

What do you dislike most about this product?

Its only limited to getting campaign based behavioural insights only from Salesforce. Also a little bit more flexibility with pricing would have been great to switch between other short term plans!

What recommendations would you give to someone considering this product?

To have real-time integrations with other platforms and software tools. Our team could not create custom reports to track ROI firsthand.

Pros

  • Continually Improving Product
  • Reliable
  • Security Protects
  • Helps Innovate

Matthew R.

  • Role: Sales Marketing
  • Industry: Healthcare
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jan 2024

More expensive but worth the price!

Likeliness to Recommend

8 / 10

What differentiates Salesforce Pardot from other similar products?

If you have Salesforce as your main CRM, Pardot gives you a super easy integration/sync compared to using other Marketing Automation platforms. Pardot itself however is an overall great product. It's not the 'easiest' product to use compared to others BUT Pardot can be the most 'customizable' tool out there. If you have the team and resources, you can cater your Pardot platform to your business like a glove.

What is your favorite aspect of this product?

Pardot's Engagement Studio and customer fields make it super easy to capture AND automate your marketing without all the extra steps.

What do you dislike most about this product?

It's not as 'easy' to use compared to other tools like Hubspot. AND to get the full potential of this product, you must have Salesforce as your main CRM.

What recommendations would you give to someone considering this product?

Go through the certification/training. It's really easy to learn and will help you get your full use out of this product.

Pros

  • Unique Features
  • Respectful
  • Client Friendly Policies
  • Fair

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