What is Salesforce Pardot?
Make the most of every customer interaction — creating personalized, cross-channel customer journeys that deliver exceptional brand experiences across email, mobile, social, Web, and more using Salesforce's Marketing Management solutions. Pardot is smarter marketing automation built on the world's #1 CRM platform. How smart are we? Pardot customers have seen sales revenue increase by 34% and marketing effectiveness increase by 37%, on average.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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81 Likeliness to Recommend
88 Plan to Renew
77 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+88 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Salesforce Pardot?
Pros
- Reliable
- Trustworthy
- Respectful
- Fair
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Lead Generation
Lead and Contact Categorization
Lead Distribution
Prospect Tracking
Analytics and Reporting
Omni-Channel Communication Tracking
Interaction Planning
Vendor Capability Ratings
Ease of Data Integration
Usability and Intuitiveness
Ease of Implementation
Ease of IT Administration
Quality of Features
Business Value Created
Vendor Support
Availability and Quality of Training
Ease of Customization
Breadth of Features
Product Strategy and Rate of Improvement
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Salesforce Pardot Reviews
- Role: Information Technology
- Industry: Consulting
- Involvement: IT Development, Integration, and Administration
Submitted Jan 2024
Easy to use and great product
Likeliness to Recommend
Pros
- Helps Innovate
- Continually Improving Product
- Includes Product Enhancements
- Appreciates Incumbent Status
RAGUL L.
- Role: Sales Marketing
- Industry: Communications
- Involvement: IT Development, Integration, and Administration
Submitted Jan 2024
Really a best and easy software for B2B sales fab❤
Likeliness to Recommend
What differentiates Salesforce Pardot from other similar products?
It's easy to communicate with clients and customers and can answer them easily through this platform, and have using this software is very useful to answer the clients questions on time. Salesforce Pardot stands out from other marketing automation platforms with its seamless integration into the Salesforce. This tight integration allows for efficient collaboration between sales and marketing teams. Pardot also offers scoring, and tracking features, along with AI-powered analytics, making it a comprehensive solution for B2B marketing.
What is your favorite aspect of this product?
One notable aspect of Salesforce Pardot that I often appreciate is its seamless integration with the broader Salesforce system. This integration enhances collaboration between marketing and sales teams, streamlining processes and improving overall efficiency in managing leads and customer relationships.
What do you dislike most about this product?
The dislike I faced is initial learning curve of Salesforce Pardot to be a bit steep. The platform's extensive features and customization options can be overwhelming for new users at the starting, requiring time and effort to become proficient but not taking much time to understand. Additionally, the pricing structure may be a drawback for smaller businesses with budget constraints.
What recommendations would you give to someone considering this product?
I recommend and I have recommended this product to one of my friend who started a new marketing company. Really it's best for communication and mostly for B2B sales.
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Enables Productivity
Ana Carla R.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Jan 2024
Sensational and intuitive product
Likeliness to Recommend
What differentiates Salesforce Pardot from other similar products?
It offers all the necessary resources for executing and monitoring daily processes.
What is your favorite aspect of this product?
Marketing and sales teams can create, implement and handle digital campaigns to achieve pre-established goals.
What do you dislike most about this product?
I have no negative points to declare
What recommendations would you give to someone considering this product?
Pardot's difference is that it can be integrated directly with Sales Cloud, Salesforce's sales CRM. This means that, once well implemented, these two tools can help align sales forces and marketing strategies. The main benefit, in this case, is the possibility of centralizing customer information on a single platform and allowing both teams to work together more quickly.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing