What is Salesforce Pardot?
Make the most of every customer interaction — creating personalized, cross-channel customer journeys that deliver exceptional brand experiences across email, mobile, social, Web, and more using Salesforce's Marketing Management solutions. Pardot is smarter marketing automation built on the world's #1 CRM platform. How smart are we? Pardot customers have seen sales revenue increase by 34% and marketing effectiveness increase by 37%, on average.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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81 Likeliness to Recommend
88 Plan to Renew
77 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+88 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Salesforce Pardot?
Pros
- Reliable
- Trustworthy
- Respectful
- Fair
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Lead Generation
Lead and Contact Categorization
Lead Distribution
Prospect Tracking
Analytics and Reporting
Omni-Channel Communication Tracking
Interaction Planning
Vendor Capability Ratings
Ease of Data Integration
Usability and Intuitiveness
Ease of Implementation
Ease of IT Administration
Quality of Features
Business Value Created
Vendor Support
Availability and Quality of Training
Ease of Customization
Breadth of Features
Product Strategy and Rate of Improvement
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Salesforce Pardot Reviews
Chandan D.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Feb 2023
Awesome Product
Likeliness to Recommend
What differentiates Salesforce Pardot from other similar products?
Ease of integrations B/w different marketing and sales tools
What is your favorite aspect of this product?
Iit allow us to create complicated workflows in a easy manner and ease of integration
What do you dislike most about this product?
UI is bit clubssy
What recommendations would you give to someone considering this product?
Improve UI
Pros
- Helps Innovate
- Continually Improving Product
- Enables Productivity
- Efficient Service
Sukhpreet K.
- Role: Sales Marketing
- Industry: Consulting
- Involvement: Business Leader or Manager
Submitted Jan 2023
Awesome Marketing Automation platform to grow
Likeliness to Recommend
What differentiates Salesforce Pardot from other similar products?
It's client commitment is mind boggling, kind of one-stop solution for prospects, campaigns, leads, reports, and mass email communications. On top of that pardot gives you administrator access over all clients in Pardot Application. Really helpful to manage project for marketing automation with customers and users
What is your favorite aspect of this product?
Lead generation, Opportunity conversion, real-time alerting for the conversion and intelligent interaction with detailed view creation of prospects is fascinating. The help gave is brilliant and responsive. The look and feel are very client cordial.
What do you dislike most about this product?
Sometime notification are not working otherwise as a marketer I love this tool to manage all my leads and real time activity to grow my business in every aspect.
What recommendations would you give to someone considering this product?
Outstanding tool to get the marketing automation with customers and users to track lead and everything to grow business.
Pros
- Performance Enhancing
- Trustworthy
- Inspires Innovation
- Saves Time
Kirsty F.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Mar 2023
Very easy to use and great lead management , great
Likeliness to Recommend
What differentiates Salesforce Pardot from other similar products?
Easy integration
What is your favorite aspect of this product?
Easy to use
What do you dislike most about this product?
More videos on lead generation or user examples
What recommendations would you give to someone considering this product?
Be creative!
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing