What is Salesforce Pardot?
Make the most of every customer interaction — creating personalized, cross-channel customer journeys that deliver exceptional brand experiences across email, mobile, social, Web, and more using Salesforce's Marketing Management solutions. Pardot is smarter marketing automation built on the world's #1 CRM platform. How smart are we? Pardot customers have seen sales revenue increase by 34% and marketing effectiveness increase by 37%, on average.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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73 Likeliness to Recommend
71 Plan to Renew
63 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+59 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Salesforce Pardot?
Pros
- Respectful
- Security Protects
- Fair
- Enables Productivity
Cons
- Vendor's Interest First
- Under Delivered
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Multichannel Campaign Management
Unified Sales and Marketing Funnel
Personalization/Audience Targeting
Artificial Intelligence / Machine Learning
Team Alerts
Account Analytics & Measurement
Customer Journey Modelling
Account-Based Advertising
Vendor Capability Ratings
Quality of Features
Ease of Implementation
Breadth of Features
Usability and Intuitiveness
Ease of Customization
Ease of Data Integration
Availability and Quality of Training
Business Value Created
Ease of IT Administration
Product Strategy and Rate of Improvement
Vendor Support
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Salesforce Pardot Reviews
Pavan Kumar V.
- Role: Sales Marketing
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted May 2022
Good Product - User frieandly
Likeliness to Recommend
What differentiates Salesforce Pardot from other similar products?
Integration between Salesforce and Pardot is Easy - It is an all in one capsule
What is your favorite aspect of this product?
Engagement Studio, Email Campaigns Custom Redirects
What do you dislike most about this product?
Reporting is something very Flat We cant create the Analytics Dashboards as in Salesforce(CRM)
What recommendations would you give to someone considering this product?
Bit Costly but Good Product SMS - Mobile Push, Web Push, is not Available in this.
Pros
- Effective Service
- Caring
- Saves Time
- Helps Innovate
Satish P.
- Role: Sales Marketing
- Industry: Agriculture
- Involvement: Business Leader or Manager
Submitted May 2022
Excellent product with ease of operation & Feature
Likeliness to Recommend
What differentiates Salesforce Pardot from other similar products?
Ease of operation , data analytics and customer support
What is your favorite aspect of this product?
Data analytics
What do you dislike most about this product?
Nothing....no technical gaps
What recommendations would you give to someone considering this product?
I strongly recommend this product for the support and it has helped us a lot in our productivity enhancement
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Enables Productivity
Jay M.
- Role: C-Level
- Industry: Construction
- Involvement: IT Leader or Manager
Submitted May 2022
Corporate vibe that does not care about the client
Likeliness to Recommend
What differentiates Salesforce Pardot from other similar products?
Mobile interface app for sales teams
What is your favorite aspect of this product?
Mobile interface app for sales teams
What do you dislike most about this product?
Buggy, glitchy, interface problems, lack of upgrades to product, and behind market curve on automation features with buyer journey
What recommendations would you give to someone considering this product?
Don't. After reviewing every other marketing automation platform out there I'd suggest NetResults or HubSpot instead.
Pros
- Respectful
- Fair
- Security Protects
Cons
- Less Effective Service
- Vendor Friendly Policies
- Vendor's Interest First