What is Salesforce Pardot?
Make the most of every customer interaction — creating personalized, cross-channel customer journeys that deliver exceptional brand experiences across email, mobile, social, Web, and more using Salesforce's Marketing Management solutions. Pardot is smarter marketing automation built on the world's #1 CRM platform. How smart are we? Pardot customers have seen sales revenue increase by 34% and marketing effectiveness increase by 37%, on average.
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Real user data aggregated to summarize the product performance and customer experience.
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73 Likeliness to Recommend
71 Plan to Renew
63 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+59 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Salesforce Pardot?
Pros
- Respectful
- Security Protects
- Fair
- Enables Productivity
Cons
- Vendor's Interest First
- Under Delivered
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Multichannel Campaign Management
Unified Sales and Marketing Funnel
Personalization/Audience Targeting
Artificial Intelligence / Machine Learning
Team Alerts
Account Analytics & Measurement
Customer Journey Modelling
Account-Based Advertising
Vendor Capability Ratings
Quality of Features
Ease of Implementation
Breadth of Features
Usability and Intuitiveness
Ease of Customization
Ease of Data Integration
Availability and Quality of Training
Business Value Created
Ease of IT Administration
Product Strategy and Rate of Improvement
Vendor Support
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Salesforce Pardot Reviews
Swati N.
- Role: Sales Marketing
- Industry: Finance
- Involvement: End User of Application
Submitted Mar 2022
Amazing product. Go for it marketers!
Likeliness to Recommend
What differentiates Salesforce Pardot from other similar products?
B2B Marketing automation tools like- AI, ROI reporting etc. Also, proofing emails, pre-scheduling, good analytics makes it more useful.
What is your favorite aspect of this product?
Open rate pie chart. We get to know the % of opened and unopened emails, bounced emails as well.
What do you dislike most about this product?
Nothing as of now. The software meets the requirements.
What recommendations would you give to someone considering this product?
Must have for content marketing. Go for it!
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Trustworthy
Cassandra T.
- Role: Sales Marketing
- Industry: Healthcare
- Involvement: IT Development, Integration, and Administration
Submitted Feb 2022
SF Pardot is very powerful and endless features
Likeliness to Recommend
What differentiates Salesforce Pardot from other similar products?
Integration with other software and tools is very easy and it does integrate with everything. It has the best email marketing capabilities as compared to similar products.
What is your favorite aspect of this product?
It's very easy to use, there are a lot of resources which are available for users to get trained, the support from salesforce is extraordinary as if you ever get stuck they always help you right away.
What do you dislike most about this product?
The only thing I personally dislike is the capabilities of reporting which a powerful tool like Salesforce has, which lack many features within. Also, the creation of landing pages is not the best, we still use Hubspot for creating landing pages.
What recommendations would you give to someone considering this product?
Pardot is a very easy to use software CRM which has many capabilities for businesses to utilize such as the best lead scoring system a business could ever have provided benefits for lead generation and lead nurturing programs. The creation and utilization of workflows are very easy on the other hand which automates all the processes for sales and marketing which includes automation of email marketing. It has many features and businesses can highly benefit from it.
Pros
- Continually Improving Product
- Reliable
- Trustworthy
- Unique Features
Cons
- Charges for Enhancements
- Role: Sales Marketing
- Industry: Healthcare
- Involvement: Initial Implementation
Submitted Dec 2021
There are Much Better Products out there...
Likeliness to Recommend
Pros
- Helps Innovate
- Enables Productivity
Cons
- Less Efficient Service
- Less Inspiring
- Less Caring