What is Mixpanel?
Mixpanel's event-based tracking solution gives product teams the ability to gain insights into how to best acquire, convert, and retain their users across web and mobile platforms. Powerful, flexible, and easy-to-use, Mixpanel enables teams to learn from their user data and innovate rapidly in creating winning products.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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88 Likeliness to Recommend
1
Since last award
91 Plan to Renew
1
Since last award
83 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mixpanel?
Pros
- Performance Enhancing
- Enables Productivity
- Inspires Innovation
- Caring
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Analytics and Reporting
Device and Browser Analytics
Data Integrity
Conversion Analysis
Data Analysis and Survey Function
Audience Segmentation
Data Warehousing
API Framework
Marketing Analytics
Data Management
Mobile Functionality
Vendor Capability Ratings
Ease of Implementation
Quality of Features
Business Value Created
Product Strategy and Rate of Improvement
Breadth of Features
Ease of Data Integration
Usability and Intuitiveness
Vendor Support
Availability and Quality of Training
Ease of IT Administration
Ease of Customization
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Mixpanel Reviews
Alessio A.
- Role: C-Level
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted May 2023
A good analytics platform
Likeliness to Recommend
What differentiates Mixpanel from other similar products?
Mixpanel differentiates itself from other similar products by providing real-time analytics, granular user insights, and the ability to track user behavior across multiple platforms and devices. Its robust segmentation and funnel analysis capabilities allow businesses to understand user engagement and retention, and make data-driven decisions to improve their products and services. Additionally, Mixpanel offers a user-friendly interface and flexible pricing options, making it a popular choice among startups and enterprise companies alike.
What is your favorite aspect of this product?
Mixpanel's user-friendly interface, its robust data analysis and visualization capabilities, and its ability to provide real-time insights into user behavior.
What do you dislike most about this product?
The complexity of Mixpanel's user interface and the difficulty of setting up and configuring events and funnels.
What recommendations would you give to someone considering this product?
If you are considering using Mixpanel, my recommendation would be to take the time to properly set up your tracking and events to ensure you get the most out of the tool. Additionally, make use of the platform's analytics capabilities to gain insights into user behavior and inform your product decisions. Finally, take advantage of the available resources and support to maximize your use of the product.
Pros
- Reliable
- Performance Enhancing
- Caring
- Transparent
Tatora G.
- Role: Information Technology
- Industry: Transportation
- Involvement: End User of Application
Submitted Feb 2023
Mixpanel Review
Likeliness to Recommend
What differentiates Mixpanel from other similar products?
With Mixpanel, boosting conversion and retention becomes easy
What is your favorite aspect of this product?
The software is affordable and has made it easy to boost productivity The software makes conversion easy
What do you dislike most about this product?
I don't think I have any dislikes
What recommendations would you give to someone considering this product?
With the many benefits of Mixpanel, I recommend because it boosts productivity and conversion
Pros
- Continually Improving Product
- Reliable
- Enables Productivity
- Unique Features
Mohd M.
- Role: Operations
- Industry: Technology
- Involvement: End User of Application
Submitted Jan 2023
Powerful Insights and an Easy-to-Use Dashboard
Likeliness to Recommend
What differentiates Mixpanel from other similar products?
Mixpanel differentiates itself from other similar products with its focus on data analysis, robust analytics tools, and advanced segmentation capabilities. Its powerful analytics platform helps to uncover deep insights that enable companies to better understand user behavior, track user engagement, and optimize products. Mixpanel also offers a variety of integrations with other popular applications and services, making it easy to get started quickly. Additionally, its user-friendly platform allows users to get up and running quickly and offers a range of options for customization and data visualization.
What is your favorite aspect of this product?
My favorite aspect of Mixpanel is its intuitive user interface. It offers powerful, yet easy to use analytics tools that provide valuable insights into user behavior. Additionally, the platform allows for highly customizable reports and visualizations, making it easy to interpret data quickly.
What do you dislike most about this product?
I dislike the fact that Mixpanel can be difficult to use for users who are not familiar with analytics interface is not as intuitive as other analytics products, making it difficult for users to quickly understand how to get the most out of the product. Additionally, Mixpanel does not offer a lot of customization options, which can be limiting for users who need more flexibility.
What recommendations would you give to someone considering this product?
1. Make sure you understand the different use cases that Mixpanel can be used for, and how they will work with your specific business objectives. 2. Take advantage of the many tutorials and webinars that Mixpanel offers to ensure that you are using the platform effectively. 3. Monitor your analytics data regularly to gain insight into user behaviour and track the success of your campaigns. 4. Consider the different pricing plans available to determine which one best suits your budget and goals. 5. Utilize Mixpanel’s A/B testing capabilities to determine the best course of action for your business.
Pros
- Continually Improving Product
- Unique Features
- Effective Service
- Saves Time
