What is Mixpanel?
Mixpanel's event-based tracking solution gives product teams the ability to gain insights into how to best acquire, convert, and retain their users across web and mobile platforms. Powerful, flexible, and easy-to-use, Mixpanel enables teams to learn from their user data and innovate rapidly in creating winning products.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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87 Likeliness to Recommend
91 Plan to Renew
1
Since last award
82 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mixpanel?
Pros
- Performance Enhancing
- Enables Productivity
- Inspires Innovation
- Caring
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Analytics and Reporting
Device and Browser Analytics
Data Integrity
Data Analysis and Survey Function
Conversion Analysis
Audience Segmentation
Data Warehousing
API Framework
Data Management
Marketing Analytics
Mobile Functionality
Vendor Capability Ratings
Ease of Implementation
Quality of Features
Product Strategy and Rate of Improvement
Business Value Created
Breadth of Features
Ease of Data Integration
Usability and Intuitiveness
Vendor Support
Availability and Quality of Training
Ease of IT Administration
Ease of Customization
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Mixpanel Reviews
- Role: C-Level
- Industry: Media
- Involvement: Business Leader or Manager
Submitted Oct 2023
Useful tool to gather user insights
Likeliness to Recommend
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
Courtney C.
- Role: Information Technology
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Oct 2023
ease of use is 9, but setup is tricky
Likeliness to Recommend
What differentiates Mixpanel from other similar products?
esse of use
What is your favorite aspect of this product?
quality and simple integration
What do you dislike most about this product?
can't tag landing phd easily
What recommendations would you give to someone considering this product?
set up w tech leader for best results
Pros
- Fair
- Enables Productivity
- Trustworthy
- Effective Service
Cons
- Slower Product Innovation
- Less Reliable
- Leverages Incumbent Status
Tyson C.
- Role: C-Level
- Industry: Healthcare
- Involvement: IT Development, Integration, and Administration
Submitted Oct 2023
Easy to use and gives needed data insights.
Likeliness to Recommend
What differentiates Mixpanel from other similar products?
It’s documentation is amazing so it’s super easy to integrate.
What is your favorite aspect of this product?
The ease of integration.
What do you dislike most about this product?
Getting dashboards setup right can be tricky.
What recommendations would you give to someone considering this product?
If you don’t already have analytics setup then you should pull the trigger on mixpanel. It’s worth the minimal investment needed to get it up and running.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
