What is Mixpanel?
Mixpanel's event-based tracking solution gives product teams the ability to gain insights into how to best acquire, convert, and retain their users across web and mobile platforms. Powerful, flexible, and easy-to-use, Mixpanel enables teams to learn from their user data and innovate rapidly in creating winning products.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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87 Likeliness to Recommend
91 Plan to Renew
1
Since last award
82 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mixpanel?
Pros
- Performance Enhancing
- Enables Productivity
- Inspires Innovation
- Caring
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Analytics and Reporting
Device and Browser Analytics
Data Integrity
Data Analysis and Survey Function
Conversion Analysis
Audience Segmentation
Data Warehousing
API Framework
Data Management
Marketing Analytics
Mobile Functionality
Vendor Capability Ratings
Ease of Implementation
Quality of Features
Product Strategy and Rate of Improvement
Business Value Created
Breadth of Features
Ease of Data Integration
Usability and Intuitiveness
Vendor Support
Availability and Quality of Training
Ease of IT Administration
Ease of Customization
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Mixpanel Reviews
Gregory Q.
- Role: C-Level
- Industry: Engineering
- Involvement: End User of Application
Submitted Oct 2023
Analytics, the way they should have been
Likeliness to Recommend
What differentiates Mixpanel from other similar products?
ease of implementation dashboard graphics
What is your favorite aspect of this product?
Report graphics
What do you dislike most about this product?
Lack of query customisation
What recommendations would you give to someone considering this product?
Easy to use analytics and dashboard made easy
Pros
- Continually Improving Product
- Reliable
- Trustworthy
- Efficient Service
Cons
- Less Generous
- Less Transparent
- Less Friendly Negotiation
Bachu V.
- Role: Sales Marketing
- Industry: Education
- Involvement: Business Leader or Manager
Submitted Oct 2023
Best tool for Product Analytics
Likeliness to Recommend
What differentiates Mixpanel from other similar products?
The overall experience is much better. Plus the Integration was super easy. As an end user, I have hardly seen anyone struggling to use the mixpanel. Super easy and gives you the best insight!
What is your favorite aspect of this product?
The User experience is the best. I really love the fact how someone can easily learn Mixpanel and get started on day 0 itself. Overall the funnel insights and data analytics it provides with just few clicks is an absolute bliss!
What do you dislike most about this product?
Given that it helps you with product analysis on the go, it surely has some limitations when you want to get a complex data which might involve few logics which aren't present in Mixpanel. Neither you have an option to customise it.
What recommendations would you give to someone considering this product?
Mostly it would be to scope out your requirements in the beginning for a long term vision. The set up is cumbersome and might be difficult if you make too many changes after the integration.
Pros
- Helps Innovate
- Reliable
- Enables Productivity
- Efficient Service
Alessio A.
- Role: C-Level
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted May 2023
A good analytics platform
Likeliness to Recommend
What differentiates Mixpanel from other similar products?
Mixpanel differentiates itself from other similar products by providing real-time analytics, granular user insights, and the ability to track user behavior across multiple platforms and devices. Its robust segmentation and funnel analysis capabilities allow businesses to understand user engagement and retention, and make data-driven decisions to improve their products and services. Additionally, Mixpanel offers a user-friendly interface and flexible pricing options, making it a popular choice among startups and enterprise companies alike.
What is your favorite aspect of this product?
Mixpanel's user-friendly interface, its robust data analysis and visualization capabilities, and its ability to provide real-time insights into user behavior.
What do you dislike most about this product?
The complexity of Mixpanel's user interface and the difficulty of setting up and configuring events and funnels.
What recommendations would you give to someone considering this product?
If you are considering using Mixpanel, my recommendation would be to take the time to properly set up your tracking and events to ensure you get the most out of the tool. Additionally, make use of the platform's analytics capabilities to gain insights into user behavior and inform your product decisions. Finally, take advantage of the available resources and support to maximize your use of the product.
Pros
- Reliable
- Performance Enhancing
- Caring
- Transparent
