What is Mixpanel?
Mixpanel's event-based tracking solution gives product teams the ability to gain insights into how to best acquire, convert, and retain their users across web and mobile platforms. Powerful, flexible, and easy-to-use, Mixpanel enables teams to learn from their user data and innovate rapidly in creating winning products.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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88 Likeliness to Recommend
1
Since last award
91 Plan to Renew
1
Since last award
83 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Mixpanel?
Pros
- Performance Enhancing
- Enables Productivity
- Inspires Innovation
- Caring
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Analytics and Reporting
Device and Browser Analytics
Data Integrity
Conversion Analysis
Data Analysis and Survey Function
Audience Segmentation
Data Warehousing
API Framework
Marketing Analytics
Data Management
Mobile Functionality
Vendor Capability Ratings
Ease of Implementation
Quality of Features
Business Value Created
Product Strategy and Rate of Improvement
Breadth of Features
Ease of Data Integration
Usability and Intuitiveness
Vendor Support
Availability and Quality of Training
Ease of IT Administration
Ease of Customization
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Mixpanel Reviews
Regan M.
- Role: Industry Specific Role
- Industry: Other
- Involvement: End User of Application
Submitted Nov 2022
An Effective and Advanced Analytics Software
Likeliness to Recommend
What differentiates Mixpanel from other similar products?
It is different in that it serves as a products and website analytics software
What is your favorite aspect of this product?
I like the digital adoption platform features and capabilities It works perfectly when it comes to product and website analytics
What do you dislike most about this product?
I have no dislikes as Mixpanel has been performing well
What recommendations would you give to someone considering this product?
V is a multipurpose software and most businesses will benefit from product and website analytics features. It is also a great digital adoption platform
Pros
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
- Enables Productivity
Carari M.
- Role: Operations
- Industry: Consulting
- Involvement: End User of Application
Submitted Nov 2022
Why Mixpanel Is The Best
Likeliness to Recommend
What differentiates Mixpanel from other similar products?
With Mixpanel, it becomes easy for any business to boost conversion rate and makes it easy to learn from business data.
What is your favorite aspect of this product?
Using Mixpanel is easy and it comes with both product and website analytics Despite being resourceful, it i affordable too
What do you dislike most about this product?
No bad experiences with Mixpanel. It is the best I have used
What recommendations would you give to someone considering this product?
I'm recommending Mixpanel for offering the best product and website analytics features. It is cost effective too.
Pros
- Continually Improving Product
- Performance Enhancing
- Enables Productivity
- Efficient Service
Alejandra P.
- Role: Sales Marketing
- Industry: Construction
- Involvement: Initial Implementation
Submitted Oct 2022
Mixpanel: Dedicated to their areas of expertise
Likeliness to Recommend
What differentiates Mixpanel from other similar products?
We were looking for a completely versatile platform that would work with start-ups like us, configuring their infrastructure and evaluating different tools depending on the department, in our case it is the sales department where we use Mixpanel to track how they are perceiving our product and the actions they take regarding the service we offer. We elaborate specific reports to correct errors and create strategies.
What is your favorite aspect of this product?
This type of platform covers many areas such as customer service, you can make your own events for each page or action and track the user experience and you can see the data in real time, you only have to implement a source code of the product. By including a script, we analyze and explore to go deeper into features that we are not seeing, evaluate our customer retention from our behavior as a company.
What do you dislike most about this product?
We can not deny that it has an excellent interface with a wide variety of tools, but it is often the case of feeling overwhelmed with so many options to use and a degree of complexity when using each of them. It would be very helpful to find more help material to speed up learning and perfect the use of the tool.
What recommendations would you give to someone considering this product?
Our experience has been rewarding working with the sales area, we observed the complexity that can be to evaluate the commercial funnel and Mixpanel has been essential to prioritize above all what customers expect to receive from us, because it is a versatile platform that integrates functions to connect each team and get the best out of them in productivity and results, we trust Mixpanel.
Pros
- Efficient Service
- Effective Service
- Inspires Innovation
- Caring
