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Meltwater Logo
Meltwater Group

Meltwater

7.4 /10
Category
Meltwater
7.4 /10

What is Meltwater?

Gain an experienced partner who will introduce you to what’s ahead, not behind. We were the first to introduce digital media monitoring, and now we’re the first to apply AI-driven media intelligence.

Company Details


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Awards & Recognition

Meltwater won the following awards in the Social Media Monitoring category

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Meltwater Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Meltwater.

85 Likeliness to Recommend

1
Since last award

85 Plan to Renew

1
Since last award

77 Satisfaction of Cost Relative to Value

2
Since last award


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Emotional Footprint Overview

+73 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Meltwater?

7% Negative
16% Neutral
77% Positive

Pros

  • Reliable
  • Enables Productivity
  • Client Friendly Policies
  • Acts with Integrity

Cons

  • Under Delivered
  • Vendor's Interest First

Feature Ratings

Average 81

Publishing

89

Visual Analytics

86

Social Media Channel Integration Inbound

83

Competitor Tracking

81

Audience Segmentation

81

Dashboards and Reporting

80

Collaboration

80

Sentiment Analysis

73

Influencer Identification

72

Vendor Capability Ratings

Average 75

Business Value Created

81

Quality of Features

81

Ease of Implementation

80

Availability and Quality of Training

79

Vendor Support

77

Breadth of Features

76

Usability and Intuitiveness

75

Ease of Customization

73

Ease of Data Integration

71

Ease of IT Administration

71

Product Strategy and Rate of Improvement

67

Meltwater Reviews

Mykhailo G.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Oct 2022

Monitor, control and understand social networks

Likeliness to Recommend

10 /10

What differentiates Meltwater from other similar products?

The main benefits of this program are its visual appeal and ease of use, which have been quickly adopted. We have increased customer engagement, gotten closer to the audience, and significantly improved the connection thanks to real-time monitoring, analysis, and listening on social networks. The use of keyword filters has allowed us to quickly and accurately discover specific tweets and comments, streamlining and simplifying our marketing team's work.

What is your favorite aspect of this product?

Without leaving out any information, we use Meltwater to keep track of what's happening in the company's social networks, which works well. Design-wise, it's a user-friendly application with fantastic social media management, analysis, listening, and real-time tracking capabilities. This software has tremendous versatility, and it also helps us to better listen to social networks, get to know our customers, focus on what matters most, and gather data to make more strategic decisions. The final reports produced by this tool are excellent.

What do you dislike most about this product?

I have yet to find anything about this program that I don't like; I have loved using it, and it has given me excellent results. Everything goes perfectly.

What recommendations would you give to someone considering this product?

The main reason for choosing Meltwater was its ability to listen to users and be attentive to social networks. It was acceptable and vital to start showing more empathy to the audience. I have no hesitation in recommending this tool because it allows us to monitor, collect and analyze events from various social networks in one place. We highly recommend it.

Pros

  • Continually Improving Product
  • Performance Enhancing
  • Unique Features
  • Efficient Service

Michael S.

  • Role: Sales Marketing
  • Industry: Not for Profit
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2022

Great for keeping an eye on competitors on social

Likeliness to Recommend

8 /10

What differentiates Meltwater from other similar products?

The reporting functionality is top notch and very visually impressive.

What is your favorite aspect of this product?

The reporting and analyzing of social media campaigns and hashtags.

What do you dislike most about this product?

There are many features that I do not use, but are included in our plan.

What recommendations would you give to someone considering this product?

Meet with their sales team to lay out exactly what your needs are and determine the best plan.

Pros

  • Performance Enhancing
  • Enables Productivity
  • Saves Time
  • Helps Innovate

Muhammad H.

  • Role: Sales Marketing
  • Industry: Electronics
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jul 2022

Best Product for Social Listening

Likeliness to Recommend

9 /10

What differentiates Meltwater from other similar products?

The presentation and the dashboard management is way beyond any other tools I have used. I would also rate meltwater full marks when it comes to visual presentation. The tool is a gem for any social media manager.

What is your favorite aspect of this product?

There are few things which I really liked about this software, First of all it has actually made listening quite easy, you are updated from all over the places that what are people talking about your brand and I personally think this is the most important thing for a brand. Another very good aspect of Meltwater is the comparison it provides with its competitors is way beyond good.

What do you dislike most about this product?

When I first configured MeltWater it wa s little difficult to make dashboards and get insights. I think the integration should be easier for naive users. We have 3 training sessions with the team which made it possible. The software should be self explanatory

What recommendations would you give to someone considering this product?

This tool provides one of the best competitor analysis and has a very good listening experience, So if you are going to use this for this purpose this is a must have. It will surely make your brand listening 10 times easier.

Pros

  • Performance Enhancing
  • Enables Productivity
  • Reliable
  • Effective Service

Cons

  • Inhibits Innovation
  • Slower Product Innovation
  • Wastes Time

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