What is Hootsuite Social Media Management SMB?
Manage social networks, schedule messages, engage your audiences, and measure ROI right from the dashboard.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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87 Likeliness to Recommend
2
Since last award
92 Plan to Renew
4
Since last award
80 Satisfaction of Cost Relative to Value
7
Since last award
Emotional Footprint Overview
+82 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Hootsuite Social Media Management SMB?
Pros
- Security Protects
- Performance Enhancing
- Reliable
- Client Friendly Policies
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Dashboards and Reporting
Visual Analytics
Social Media Channel Integration Inbound
Influencer Identification
Publishing
Competitor Tracking
Collaboration
Sentiment Analysis
Audience Segmentation
Vendor Capability Ratings
Ease of Implementation
Quality of Features
Breadth of Features
Business Value Created
Availability and Quality of Training
Product Strategy and Rate of Improvement
Ease of Data Integration
Ease of IT Administration
Ease of Customization
Vendor Support
Usability and Intuitiveness
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Hootsuite Social Media Management SMB Reviews
Zach M.
- Role: Sales Marketing
- Industry: Media
- Involvement: End User of Application
Submitted May 2022
An original, but still one of the best.
Likeliness to Recommend
What differentiates Hootsuite Social Media Management SMB from other similar products?
HootSuite has weathered the storm of a continually more saturated competitor market by remaining current. Introducing new features and remaining one of the most base-user friendly platforms has allowed them to maintain value. Their stacking column layout has never gone out of style or usefulness, and switching between channels remains an utterly intuitive process that works for anyone from an intern to a C-suite lifer.
What is your favorite aspect of this product?
Customizable streams! Ensures everyone on the team can see exactly what they need to and nothing they don't.
What do you dislike most about this product?
One very picky issue; I wish the menubar on the right side of the interface would pop out with longer feature names, a la Sprout Social.I don't like delayed pop up text!
What recommendations would you give to someone considering this product?
Seriously consider this for small or solo-style agencies, as it doesn't scale well but is amazing for single clients or small teams.
Pros
- Effective Service
- Appreciates Incumbent Status
- Performance Enhancing
- Unique Features
Kevin A.
- Role: C-Level
- Industry: Media
- Involvement: Business Leader or Manager
Submitted May 2022
A Standard for Social Media Management
Likeliness to Recommend
What differentiates Hootsuite Social Media Management SMB from other similar products?
It really makes an intuitive product that is easy to use for anyone. It also has lots of features like scheduling posts and the dashboard interface that makes it stand out.
What is your favorite aspect of this product?
My favorite is how easy it is to use!
What do you dislike most about this product?
I dislike that I have to do it one at a time. It would be great to batch post on social channels.
What recommendations would you give to someone considering this product?
I would for sure try this out. It possible that you may not even need to have social media on your phone because you'll have the ability to talk and use it through hootsute. Saves so much time and you can be strategic about planning.
Pros
- Enables Productivity
- Reliable
- Efficient Service
- Caring
Cons
- Leverages Incumbent Status
Yuri G.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted May 2022
Social channel management and listening tool
Likeliness to Recommend
What differentiates Hootsuite Social Media Management SMB from other similar products?
Nowadays, the management and monitoring of social channels are drivers to make the reach of any brand wider and can capture a greater number of customers and thus expand business opportunities and Hootsuite is a great support to accomplish this. Since we implemented it, we have had a much more active presence in social channels such as Facebook, Instagram, Twitter, YouTube, among others; likewise, we have been able to have a better interaction with customers, as it has an excellent listening resource. Today, Hootsuite is a must-have resource in my organization.
What is your favorite aspect of this product?
Hootsuite is simply one of the best tools out there for scheduling posts and listening on social networks. The user interface is comfortable and navigable, which makes the software easy to use. Hootsuite has many strengths, adding social channels and scheduling content publications in them is very simple and its listening tools are very useful to keep up to date with comments and interaction of our brand in the different social channels we manage.
What do you dislike most about this product?
The biggest drawback I have found in this tool is the inability to post videos on certain social networks such as LinkedIn, it is the only negative thing I have come across so far.
What recommendations would you give to someone considering this product?
Hootsuite has everything you need to manage social channels in the most active way. Its user interface is eye-catching and easy to navigate, it is seamless, and it provides the opportunity to keep social networks up to date and have more active interaction with the audience.
Pros
- Helps Innovate
- Reliable
- Enables Productivity
- Trustworthy
