Heap, Inc.

Heap

7.5 /10

What is Heap?

Heap is a digital insights platform that makes it easy to surface and act on the most valuable insights that are hidden in your user data. Heap combines a complete and trustworthy digital data foundation with advanced data science capabilities so teams have comprehensive tools to yield insights, move faster, and optimize customer journeys in an ever-changing marketplace.

Company Details

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Heap Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Heap.

88 Likeliness to Recommend

95 Plan to Renew

88 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

+86 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Heap?

0% Negative

9% Neutral

91% Positive

Pros

Respectful
Enables Productivity
Trustworthy
Efficient Service

Cons

Under Delivered

Feature Ratings

Average 83

Data Visualization

Audience Segmentation

Conversion Analysis

Device and Browser Analytics

Paid Search Integration

Audience Demographics

API Framework

Search Engine Optimization

Customer Journey Modelling

Customer Value Analysis

Social Media Analytics

Vendor Capability Ratings

Average 81

Business Value Created

Ease of Data Integration

Vendor Support

Ease of IT Administration

Breadth of Features

Ease of Customization

Usability and Intuitiveness

Ease of Implementation

Product Strategy and Rate of Improvement

Availability and Quality of Training

Quality of Features

Also Featured in...

Product Analytics

Score 7.1

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Heap Reviews

Heather K.

Role: Sales Marketing
Industry: Other
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Oct 2021

Easy to use for analysts and clients!

Likeliness to Recommend

7 /10

What differentiates Heap from other similar products?

Heap is very easy for analysts to use and quickly generate insights. I’ve been in many working meetings with a product owner, UI/UX lead, etc. and have been able to answer questions during the meeting. With the previous tool we were using, I had to take notes on the question and get back to them. Heap allows us to keep moving forward and making progress. Defining new events in Heap is fairly straight-forward and no need for a developer. Also, clients in Marketing and other areas have been able to modify and create reports, something they were unable to do with other similar products. The user interface is very intuitive and friendly.

What is your favorite aspect of this product?

My favorite part of Heap is how quickly I can create reports and generate insights.

What do you dislike most about this product?

Some of the visuals (graphs) aren’t my favorite, but it’s easy to bring the data into Excel or Tableau to create my own.

What recommendations would you give to someone considering this product?

Talk to others who have used it, consider integrations with Heap vs AA/GA, etc.

Pros

Respectful
Reliable
Performance Enhancing
Enables Productivity

Agung W.

Role: Sales Marketing
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Oct 2021

Easy to use - In depth analytics!

Likeliness to Recommend

10 /10

What differentiates Heap from other similar products?

Easy to use and less complicated in comparison to Google Analytics.

What is your favorite aspect of this product?

User-friendly UI

What do you dislike most about this product?

Lack of customization and intergration with Google Ads.

What recommendations would you give to someone considering this product?

If you are looking to find out the journey of customers, this is your best bet.

Pros

Continually Improving Product
Reliable
Performance Enhancing
Enables Productivity

Idelle D.

Role: Sales Marketing
Industry: Finance
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Sep 2021

Great product for reporting!

Likeliness to Recommend

8 /10

What differentiates Heap from other similar products?

Ease of use

What is your favorite aspect of this product?

Reporting

What do you dislike most about this product?

Intuitiveness

What recommendations would you give to someone considering this product?

Try it out first the training isn’t as helpful as playing with the tool itself

Pros

Continually Improving Product
Reliable
Unique Features
Efficient Service

Heap

What is Heap?

Company Details

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Awards & Recognition

Heap Ratings

88 Likeliness to Recommend

95 Plan to Renew

88 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+86 Net Emotional Footprint

How much do users love Heap?

Pros

Cons

Feature Ratings Average rating of all product features, some of which may not be shown below

Data Visualization Visualize customer data in configurable dashboards or reports, and easily share these visualizations with decision makers.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Conversion Analysis The ability to capture and analyze conversion (transaction) data and conversion paths from the web or associated channels.

Device and Browser Analytics Capture and summarize device and browser information.

Paid Search Integration Integrates with popular search advertising services (i.e. AdWords) and can make predictive recommendations around areas like keywords.

Audience Demographics The ability to capture, analyze and display customer demographic/firmographic data from different channels.

API Framework Move data to and from the platform and other customer interaction applications (i.e. Marketing Automation) with ease.

Search Engine Optimization Provides targeted recommendations for improving and optimizing a page for organic search rankings (i.e. via A/B testing or multivariate testing).

Customer Journey Modelling The ability to effectively model and display customer behaviors or journeys through multiple channels and touchpoints.

Customer Value Analysis Predicts customer lifetime value based on past conversions.

Social Media Analytics Captures information on social signals from popular services (Twitter, Facebook, LinkedIn etc.).

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Also Featured in...

Product Analytics

Heap Reviews

Heather K.

Easy to use for analysts and clients!

Likeliness to Recommend

Pros

Agung W.

Easy to use - In depth analytics!

Likeliness to Recommend

Pros

Idelle D.

Great product for reporting!

Likeliness to Recommend

Pros

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Feature Ratings

Data Visualization

Audience Segmentation

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Audience Demographics

API Framework

Search Engine Optimization

Customer Journey Modelling

Customer Value Analysis

Social Media Analytics

Vendor Capability Ratings

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Ease of Customization

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