Heap, Inc.

Heap

7.5 /10

What is Heap?

Heap is a digital insights platform that makes it easy to surface and act on the most valuable insights that are hidden in your user data. Heap combines a complete and trustworthy digital data foundation with advanced data science capabilities so teams have comprehensive tools to yield insights, move faster, and optimize customer journeys in an ever-changing marketplace.

Company Details

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Heap Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Heap.

88 Likeliness to Recommend

95 Plan to Renew

88 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

+86 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Heap?

0% Negative

9% Neutral

91% Positive

Pros

Respectful
Enables Productivity
Trustworthy
Efficient Service

Cons

Under Delivered

Feature Ratings

Average 83

Data Visualization

Audience Segmentation

Conversion Analysis

Device and Browser Analytics

Paid Search Integration

Audience Demographics

API Framework

Search Engine Optimization

Customer Journey Modelling

Social Media Analytics

Customer Value Analysis

Vendor Capability Ratings

Average 81

Business Value Created

Ease of Data Integration

Vendor Support

Ease of IT Administration

Breadth of Features

Ease of Customization

Usability and Intuitiveness

Ease of Implementation

Product Strategy and Rate of Improvement

Availability and Quality of Training

Quality of Features

Also Featured in...

Product Analytics

Score 7.1

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Heap Reviews

Kimberly W.

Role: Sales Marketing
Industry: Technology
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Jun 2022

Heap is the new member of the marketing team.

Likeliness to Recommend

9 /10

What differentiates Heap from other similar products?

Recognizing the areas where our users spend the most time. being aware of the number and type of buttons being utilized. What most strikes me about it is how it helps us locate user profiles and account information. It has also assisted us in making some of the finest product selections. It has made tracking user activity really simple.

What is your favorite aspect of this product?

Has features that allow us to gather data and monitor user behavior in web and mobile applications. It offers insightful data about the behavior of your clients. I appreciate the capability to combine multiple statistics into a report and then multiple reports into a dashboard. I also appreciate the method for creating reports and integrations with other tools. I also appreciate the ability to quickly modify my breakdown analysis within the tool. It also enables me to see in real time how my clients are behaving.

What do you dislike most about this product?

I had a lot of trouble utilizing Heap the first few days since I didn't entirely grasp how it worked and my team colleagues weren't there to explain it to me. Learning how to properly formulate the appropriate searches to locate the information we were looking for took some time. In certain situations, it's not always clear what the issue is, but having access to the raw data would be beneficial.

What recommendations would you give to someone considering this product?

No matter what size or scale of product you are currently developing, heap is the best option if you want to offer value to your business and user base. This tool will haunt you the next time you and your designers need to decide on a user interface, and you'll realize how much you'd like to be able to gather information for that choice.

Pros

Trustworthy
Unique Features
Effective Service
Caring

Role: Information Technology
Industry: Technology
Involvement: End User of Application

Validated Review

Anonymous Reviewer

Submitted May 2022

It is the most robust and effective tool

Likeliness to Recommend

10 /10

Pros

Helps Innovate
Reliable
Enables Productivity
Trustworthy

Gabe R.

Role: Operations
Industry: Technology
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Dec 2021

Great product and quality but complex

Likeliness to Recommend

9 /10

What differentiates Heap from other similar products?

Price, the ease of use on the development/engineering side and the support from their team and the CSM/Account Executive team

What is your favorite aspect of this product?

the integration with a centralized data warehouse makes it convenient to extract information and merge on other systems to implement business intelligence modeling

What do you dislike most about this product?

that reporting inside heap gets confusing especially as data is required from third party integrations since there is no complete control on the logic

What recommendations would you give to someone considering this product?

Use heap to track user behavioral data, extract the data and merge it into a centralized data warehouse for more control and logic implementation on business data analizis

Pros

Efficient Service
Respectful
Helps Innovate
Reliable

Cons

Slower Product Innovation
Under Delivered

Heap

What is Heap?

Company Details

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Awards & Recognition

Heap Ratings

88 Likeliness to Recommend

95 Plan to Renew

88 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+86 Net Emotional Footprint

How much do users love Heap?

Pros

Cons

Feature Ratings Average rating of all product features, some of which may not be shown below

Data Visualization Visualize customer data in configurable dashboards or reports, and easily share these visualizations with decision makers.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Conversion Analysis The ability to capture and analyze conversion (transaction) data and conversion paths from the web or associated channels.

Device and Browser Analytics Capture and summarize device and browser information.

Paid Search Integration Integrates with popular search advertising services (i.e. AdWords) and can make predictive recommendations around areas like keywords.

Audience Demographics The ability to capture, analyze and display customer demographic/firmographic data from different channels.

API Framework Move data to and from the platform and other customer interaction applications (i.e. Marketing Automation) with ease.

Search Engine Optimization Provides targeted recommendations for improving and optimizing a page for organic search rankings (i.e. via A/B testing or multivariate testing).

Customer Journey Modelling The ability to effectively model and display customer behaviors or journeys through multiple channels and touchpoints.

Social Media Analytics Captures information on social signals from popular services (Twitter, Facebook, LinkedIn etc.).

Customer Value Analysis Predicts customer lifetime value based on past conversions.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Also Featured in...

Product Analytics

Heap Reviews

Kimberly W.

Heap is the new member of the marketing team.

Likeliness to Recommend

Pros

It is the most robust and effective tool

Likeliness to Recommend

Pros

Gabe R.

Great product and quality but complex

Likeliness to Recommend

Pros

Cons

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Feature Ratings

Data Visualization

Audience Segmentation

Conversion Analysis

Device and Browser Analytics

Paid Search Integration

Audience Demographics

API Framework

Search Engine Optimization

Customer Journey Modelling

Social Media Analytics

Customer Value Analysis

Vendor Capability Ratings

Business Value Created

Ease of Data Integration

Vendor Support

Ease of IT Administration

Breadth of Features

Ease of Customization

Usability and Intuitiveness

Ease of Implementation

Product Strategy and Rate of Improvement

Availability and Quality of Training

Quality of Features