Heap, Inc.

Heap

7.5 /10

What is Heap?

Heap is a digital insights platform that makes it easy to surface and act on the most valuable insights that are hidden in your user data. Heap combines a complete and trustworthy digital data foundation with advanced data science capabilities so teams have comprehensive tools to yield insights, move faster, and optimize customer journeys in an ever-changing marketplace.

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Heap Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Heap.

88 Likeliness to Recommend

95 Plan to Renew

88 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

+86 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Heap?

0% Negative

9% Neutral

91% Positive

Pros

Respectful
Enables Productivity
Trustworthy
Efficient Service

Cons

Under Delivered

Feature Ratings

Average 83

Data Visualization

Audience Segmentation

Conversion Analysis

Device and Browser Analytics

Paid Search Integration

Audience Demographics

API Framework

Search Engine Optimization

Customer Journey Modelling

Social Media Analytics

Customer Value Analysis

Vendor Capability Ratings

Average 81

Business Value Created

Ease of Data Integration

Vendor Support

Ease of IT Administration

Breadth of Features

Ease of Customization

Usability and Intuitiveness

Ease of Implementation

Product Strategy and Rate of Improvement

Availability and Quality of Training

Quality of Features

Also Featured in...

Product Analytics

Score 7.1

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Heap Reviews

Heather K.

Role: Information Technology
Industry: Other
Involvement: Business Leader or Manager

Validated Review

Verified Reviewer

Submitted Mar 2024

Easy to use!

Likeliness to Recommend

8 /10

What differentiates Heap from other similar products?

Heap's big selling point is auto-capture. It automatically captures some events and properties that can be used to define your own events. It means less development time on the front end.

What is your favorite aspect of this product?

My favorite aspect about Heap is the ease of use. Even if someone doesn't have much experience with Heap or digital analytics, they should be able to use the tool since it's so intuitive.

What do you dislike most about this product?

Some basic features are missing, like being able to calculate bounce rate for all users. Competitors have this readily available.

What recommendations would you give to someone considering this product?

Talk to people who use Heap. :)

Pros

Respectful
Continually Improving Product
Trustworthy
Effective Service

Loana A.

Role: Sales Marketing
Industry: Technology
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Nov 2023

Innovative User Interaction Analysis

Likeliness to Recommend

9 /10

What differentiates Heap from other similar products?

Heap is an excellent option for observing and studying user activities on websites. Though it has minor issues, it provides exceptional benefits for the optimization process. Heap stands out in a crowded market thanks to its unique innovations. Its capability to watch user interactions without predetermined events makes it a revolutionary tool. Unlike other programs, Heap provides a holistic view of user behavior, allowing for more nuanced optimization strategies.

What is your favorite aspect of this product?

What I appreciate most about Heap is its user-friendly interface. Today, time is of the essence, and Heap streamlines the process of data analysis. The visual representation of user flows and the simplicity of creating custom events make it a joy to work with. Moreover, when combined with other analytics tools, Heap becomes even more useful.

What do you dislike most about this product?

However, the software could benefit from some upgrades to enhance its functionality. For instance, integrating real-time collaboration tools and expanding reporting capabilities would make it an even more powerful tool for analysts. Occasional delays in processing data have caused real-time decision-making issues. Nevertheless, the benefits of Heap's analysis outweigh any challenges.

What recommendations would you give to someone considering this product?

The program provides unparalleled insights into identifying weak points in the conversion funnel and suggesting optimization strategies, making it a valuable asset. For those who take the time to learn its features, Heap's most outstanding aspect is its capability to monitor user interactions without pre-established events. Heap detects deficiencies in the conversion funnel and offers practical suggestions for improvement.

Pros

Continually Improving Product
Reliable
Performance Enhancing
Enables Productivity

Dhruv B.

Role: Information Technology
Industry: Retail
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Nov 2023

Great tool for a business with a builder attitude

Likeliness to Recommend

10 /10

What differentiates Heap from other similar products?

Its ability to no code connect tables to the data warehouse (S3 and Redshift) so that an analyst can run end to end analytics independently.

What is your favorite aspect of this product?

Its ability to provide highly efficient answers to deep dive questions

What do you dislike most about this product?

It does not have exit rate metric

What recommendations would you give to someone considering this product?

This is an amazing tool that if you are a technical person, will love it!!

Pros

Helps Innovate
Continually Improving Product
Performance Enhancing
Enables Productivity

Heap

What is Heap?

Company Details

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Awards & Recognition

Heap Ratings

88 Likeliness to Recommend

95 Plan to Renew

88 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+86 Net Emotional Footprint

How much do users love Heap?

Pros

Cons

Feature Ratings Average rating of all product features, some of which may not be shown below

Data Visualization Visualize customer data in configurable dashboards or reports, and easily share these visualizations with decision makers.

Audience Segmentation The ability to create and analyze discrete customer audience segments based on user-defined criteria or variables.

Conversion Analysis The ability to capture and analyze conversion (transaction) data and conversion paths from the web or associated channels.

Device and Browser Analytics Capture and summarize device and browser information.

Paid Search Integration Integrates with popular search advertising services (i.e. AdWords) and can make predictive recommendations around areas like keywords.

Audience Demographics The ability to capture, analyze and display customer demographic/firmographic data from different channels.

API Framework Move data to and from the platform and other customer interaction applications (i.e. Marketing Automation) with ease.

Search Engine Optimization Provides targeted recommendations for improving and optimizing a page for organic search rankings (i.e. via A/B testing or multivariate testing).

Customer Journey Modelling The ability to effectively model and display customer behaviors or journeys through multiple channels and touchpoints.

Social Media Analytics Captures information on social signals from popular services (Twitter, Facebook, LinkedIn etc.).

Customer Value Analysis Predicts customer lifetime value based on past conversions.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Also Featured in...

Product Analytics

Heap Reviews

Heather K.

Easy to use!

Likeliness to Recommend

Pros

Loana A.

Innovative User Interaction Analysis

Likeliness to Recommend

Pros

Dhruv B.

Great tool for a business with a builder attitude

Likeliness to Recommend

Pros

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Feature Ratings

Data Visualization

Audience Segmentation

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Audience Demographics

API Framework

Search Engine Optimization

Customer Journey Modelling

Social Media Analytics

Customer Value Analysis

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Ease of Customization

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