What is Heap?
Heap is a digital insights platform that makes it easy to surface and act on the most valuable insights that are hidden in your user data. Heap combines a complete and trustworthy digital data foundation with advanced data science capabilities so teams have comprehensive tools to yield insights, move faster, and optimize customer journeys in an ever-changing marketplace.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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88 Likeliness to Recommend
95 Plan to Renew
88 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+86 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Heap?
Pros
- Respectful
- Enables Productivity
- Trustworthy
- Efficient Service
Cons
- Under Delivered
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Data Visualization
Audience Segmentation
Conversion Analysis
Device and Browser Analytics
Paid Search Integration
Audience Demographics
API Framework
Search Engine Optimization
Customer Journey Modelling
Social Media Analytics
Customer Value Analysis
Vendor Capability Ratings
Business Value Created
Ease of Data Integration
Vendor Support
Ease of IT Administration
Breadth of Features
Ease of Customization
Usability and Intuitiveness
Ease of Implementation
Product Strategy and Rate of Improvement
Availability and Quality of Training
Quality of Features
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Heap Reviews
Heather K.
- Role: Information Technology
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Nov 2023
Easy to use product!
Likeliness to Recommend
What differentiates Heap from other similar products?
Heap's auto-capture capabilities means there's less work on the front-end. You don't need to know everything you want to know/capture prior to deployment, which saves time.
What is your favorite aspect of this product?
My favorite aspect is the simple UI.
What do you dislike most about this product?
Their journey analysis feature is my least favorite.
What recommendations would you give to someone considering this product?
Try it out if you can and talk to others with the product.
Pros
- Trustworthy
- Caring
- Respectful
- Fair
Jay L.
- Role: C-Level
- Industry: Manufacturing
- Involvement: Vendor Selection and Purchasing
Submitted Jan 2023
Great Insights from the product
Likeliness to Recommend
What differentiates Heap from other similar products?
You have multiple different ways to track data from a specific Segment event (funnels, journeys, etc.) which helps us track the correct data for each initiative we launch.
What is your favorite aspect of this product?
The data visualizations are great and very customizable to suit your needs.
What do you dislike most about this product?
Some of the different data parameters like "Filter results," "Group by," "Compare users," "Date range," or "Compare to" are confusing and seem to overlap
What recommendations would you give to someone considering this product?
Great products for Great Insights
Pros
- Reliable
- Performance Enhancing
- Trustworthy
- Effective Service
Angelica B.
- Role: Sales Marketing
- Industry: Other
- Involvement: Business Leader or Manager
Submitted Oct 2022
Heap allows us to accurately analyze our web pages
Likeliness to Recommend
What differentiates Heap from other similar products?
We use this software to view and analyze the behavior of users of our pages and mobile applications, to know in depth every step they take within them and thus improve our services and customer service. I like it because its data is in real time and every piece of information is automatically recorded in the system, making it easier to view.
What is your favorite aspect of this product?
It is a very easy to use and friendly tool, which makes it intuitive. It allows to visualize the events that occur on the pages and applications in real time, it also generates very detailed reports of all the activity in general, showing the metrics, clicks and participation of each user. It automatically captures every movement made by users, so that everything is recorded and analysis and monitoring is much more effective.
What do you dislike most about this product?
I would like its configuration to be a little simpler, since you have to enter data manually, which makes the process long. I would also like the panels to be a little more customizable to adapt them to the needs of the company and customers. On some occasions we have needed the help of the technical service and their response has been slow and late.
What recommendations would you give to someone considering this product?
Heap is great for any product that has traffic. This would be good for an e-commerce cart experience or any type of checkout experience. It's also great for capturing conversion metrics for financial customers or leads. Find friction points in your flow and where users leave your flow.
Pros
- Continually Improving Product
- Efficient Service
- Effective Service
- Inspires Innovation
