What is Google Analytics?
Get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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89 Likeliness to Recommend
2
Since last award
100 Plan to Renew
83 Satisfaction of Cost Relative to Value
5
Since last award
Emotional Footprint Overview
+82 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Respectful
- Performance Enhancing
- Enables Productivity
- Reliable
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Audience Demographics
Conversion Analysis
Data Visualization
Audience Segmentation
Customer Journey Modelling
API Framework
Cross Channel Attribution Analysis
Predictive Analytics
Real Time Workflow Automation
Anomaly Detection
Metadata Management
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Customization
Ease of Data Integration
Ease of IT Administration
Ease of Implementation
Usability and Intuitiveness
Product Strategy and Rate of Improvement
Availability and Quality of Training
Vendor Support
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Google Analytics Reviews
Sourav B.
- Role: Industry Specific Role
- Industry: Entertainment
- Involvement: Initial Implementation
Submitted Apr 2024
Best Web analytics service for your website
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google analytics is way ahead then its competitors in term of ease of use , the simple user interface , and the security which the greatest concern for many and the graphical representation of different types of data from customers demographic to customers clicks is just outstanding and also the accuracy of data provided from google is unbeatable.
What is your favorite aspect of this product?
Most favourite part of google analytics is the integration with any website or the data visualization from a web application which is very simple and easy to understand
What do you dislike most about this product?
Sometimes the accuracy of data is not upto the mark and shows huge variations in customer usages and also the lack of live suport hinders the efficiency of work
What recommendations would you give to someone considering this product?
Yes definitely any one who is looking for web analytics which is good , highly secured , easy to understand, and also easy to implement to their websites then google analytics is the one which can fullfill all your requirements.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Iana K.
- Role: Information Technology
- Industry: Entertainment
- Involvement: Business Leader or Manager
Submitted Apr 2024
Amazing product
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google have a lot of users and are able to provide user demographics more detailed
What is your favorite aspect of this product?
run the demographic reports
What do you dislike most about this product?
not being able to unload the data to AWS database
What recommendations would you give to someone considering this product?
if you are looking for user enrichment tool, his is the best on the market
Pros
- Helps Innovate
- Continually Improving Product
- Enables Productivity
- Trustworthy
Ryan S.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Apr 2024
Easy to use can be tricky to master
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It's ease of use to set up and track views and hits
What is your favorite aspect of this product?
It's very easy to use and set up
What do you dislike most about this product?
some of the data may be hard to read
What recommendations would you give to someone considering this product?
Learn all that you can about it
Pros
- Trustworthy
- Efficient Service
- Effective Service
- Client Friendly Policies