Google Analytics
8.4 /10

What is Google Analytics?

Get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.

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Awards & Recognition

Google Analytics won the following awards in the Customer Intelligence category

Google Analytics Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Google Analytics.

89 Likeliness to Recommend

2
Since last award

100 Plan to Renew

83 Satisfaction of Cost Relative to Value

5
Since last award


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Emotional Footprint Overview

+82 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Google Analytics?

1% Negative
15% Neutral
84% Positive

Pros

  • Respectful
  • Performance Enhancing
  • Enables Productivity
  • Reliable

Feature Ratings

Average 80

Audience Demographics

83

Conversion Analysis

83

Data Visualization

82

Audience Segmentation

81

Customer Journey Modelling

80

API Framework

79

Cross Channel Attribution Analysis

78

Predictive Analytics

76

Real Time Workflow Automation

76

Anomaly Detection

74

Metadata Management

74

Vendor Capability Ratings

Average 77

Business Value Created

83

Breadth of Features

81

Quality of Features

81

Ease of Customization

79

Ease of Data Integration

78

Ease of IT Administration

78

Ease of Implementation

78

Usability and Intuitiveness

76

Product Strategy and Rate of Improvement

73

Availability and Quality of Training

72

Vendor Support

71

Google Analytics Reviews

Michael N.

  • Role: Sales Marketing
  • Industry: Media
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Apr 2024

Platform for analyzing data metrics.

Likeliness to Recommend

9 /10

What differentiates Google Analytics from other similar products?

What sets Google Analytics apart from other programs is that it provides us with unparalleled power, allowing us to obtain vital information about the performance of our clients' websites.

What is your favorite aspect of this product?

When it comes to metrics pertaining to online performance, it is simply the best option. We may give our clients with vital performance statistics as part of our continuous service by setting up and managing numerous flows inside our account.

What do you dislike most about this product?

In our experience, several features necessitate in-depth understanding of how to set them up correctly, and the fact that it is a Google product adds an extra layer of complexity to the mix. Some clients may also find it difficult to share the performance without a Google account; nevertheless, we have adjusted our service to help clients overcome this challenge.

What recommendations would you give to someone considering this product?

If you want to keep tabs on your online performance and examine a variety of data parameters, I recommend utilizing this platform.

Pros

  • Helps Innovate
  • Reliable
  • Enables Productivity
  • Efficient Service

viren c.

  • Role: Information Technology
  • Industry: Consulting
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Apr 2024

Fantastic product

Likeliness to Recommend

7 /10

What differentiates Google Analytics from other similar products?

Integration with Google Ecosystem: Google Analytics is seamlessly integrated with other Google products, such as Google Ads, Search Console, and Data Studio. This integration allows for a cohesive workflow where users can manage advertising campaigns, analyze their performance, and generate reports all within the Google ecosystem. This is particularly beneficial for marketers who rely on Google platforms for SEO, PPC, and display advertising. Cost Effectiveness: Google Analytics offers a powerful free version that is sufficient for many small to medium-sized businesses. This makes it an accessible option for companies with limited budgets.

What is your favorite aspect of this product?

Rich Data Insights and Customizability: One of the most lauded aspects of Google Analytics is its ability to provide deep insights into website traffic and user behavior. Users can customize dashboards and reports to fit their specific needs, allowing for detailed analysis of data. This flexibility in configuring how data is displayed and what data is prioritized helps businesses of all sizes tailor the tool to their unique objectives.

What do you dislike most about this product?

Complexity and Learning Curve: Google Analytics can be overwhelming for new users or for those who are not deeply familiar with data analysis. The interface and the vast amount of data available can make it difficult for users to know where to start and how to extract the most valuable insights without significant training or experience. Limited Data Retention and Sampling: In the standard (free) version of Google Analytics, data is subject to sampling in certain scenarios for larger sites, which can affect the accuracy of reports. Additionally, the free version limits data retention to 26 months, which can be restrictive for long-term data a

Pros

  • Continually Improving Product
  • Enables Productivity
  • Unique Features
  • Respectful

Akhilesh S.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: IT Development, Integration, and Administration
Validated Review
Verified Reviewer

Submitted Apr 2024

A must tool for every website

Likeliness to Recommend

10 /10

What differentiates Google Analytics from other similar products?

The tool has an in-depth analysis of how our customers interact across our websites and mobile applications throughout our entire lifecycle and at an affordable pricing

What is your favorite aspect of this product?

The tool comes with easy integrations with other tools like Google advertising and publishing tools to understand how to monetize the website content and, has a professional looking user interface which shows clearly the customer journey on the website and the most website pages they visit

What do you dislike most about this product?

There is a bigger learning curve to understand this tool because of the many software modules that one needs to understand on how to use them,

What recommendations would you give to someone considering this product?

Yes, I would recommend the tool because it is easy and comes at a fair pricing to use

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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