What is Google Analytics?
Get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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89 Likeliness to Recommend
2
Since last award
100 Plan to Renew
83 Satisfaction of Cost Relative to Value
5
Since last award
Emotional Footprint Overview
+82 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Respectful
- Performance Enhancing
- Enables Productivity
- Reliable
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Audience Demographics
Conversion Analysis
Data Visualization
Audience Segmentation
Customer Journey Modelling
API Framework
Cross Channel Attribution Analysis
Predictive Analytics
Real Time Workflow Automation
Anomaly Detection
Metadata Management
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Customization
Ease of Data Integration
Ease of IT Administration
Ease of Implementation
Usability and Intuitiveness
Product Strategy and Rate of Improvement
Availability and Quality of Training
Vendor Support
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Google Analytics Reviews
Rasika B.
- Role: Sales Marketing
- Industry: Retail
- Involvement: End User of Application
Submitted Nov 2023
Very good analytics for website ecommerce
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google Analytics stands out for its wide adoption and cost-effectiveness
What is your favorite aspect of this product?
No-cost entry, user-friendly interface, and comprehensive reporting tools
What do you dislike most about this product?
Limitations in real-time reporting and the need for regular manual configurations
What recommendations would you give to someone considering this product?
Start with their free version, invest time in learning its features, and explore online resources and courses for a deeper understanding of web and app analytics.
Pros
- Helps Innovate
- Continually Improving Product
- Performance Enhancing
- Trustworthy
Jenny H.
- Role: Industry Specific Role
- Industry: Not for Profit
- Involvement: Business Leader or Manager
Submitted Oct 2023
Relatively easy to use, but can be limited.
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It offers many of the same features, but sometimes it's a little challenging to navigate through the dashboard. And other times I found some features very limiting.
What is your favorite aspect of this product?
It's free to implement and track, but to run tests and campaigns, those will cost more.
What do you dislike most about this product?
I don't like how it feels very limited for certain teams.
What recommendations would you give to someone considering this product?
If you're considering a website tracker, this would be a great start. Just simply it provides all the basic information and tools you need. But if you're looking for advanced tools, you may need other tools to help supplement.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing