What is Google Analytics?
Get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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89 Likeliness to Recommend
2
Since last award
99 Plan to Renew
1
Since last award
83 Satisfaction of Cost Relative to Value
5
Since last award
Emotional Footprint Overview
+83 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Respectful
- Performance Enhancing
- Reliable
- Enables Productivity
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Audience Demographics
Conversion Analysis
Data Visualization
Audience Segmentation
Customer Journey Modelling
API Framework
Predictive Analytics
Cross Channel Attribution Analysis
Real Time Workflow Automation
Metadata Management
Anomaly Detection
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Customization
Ease of Data Integration
Ease of IT Administration
Ease of Implementation
Usability and Intuitiveness
Product Strategy and Rate of Improvement
Availability and Quality of Training
Vendor Support
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Google Analytics Reviews
Ashwin K.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Dec 2023
GA4 made everything easy to track and understand
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Unlike other tools, Google Analytics helps to track 100% accurate real time data. It helps to create the different dashboards, reports, events to understand the traffic source and medium. It offers options to understand the Real-time metrics of your website including bounce rate, average session duration, new users, page views and much more.
What is your favorite aspect of this product?
This tool has potential to create and manage custom events on your website, android applications including link clicks, navigations, downloads, submissions and much more.
What do you dislike most about this product?
Unlike tools like SEMRush, Google Analytics tool doesn't help to analyze our competitor websites. Sometimes it will be complete to install and understand Google analytics GA4 which is the latest version.
What recommendations would you give to someone considering this product?
I would recommend using Google Analytics latest GA4 anytime which helps to track your website traffic, events and many other details of users in most effective manner.
Pros
- Enables Productivity
- Trustworthy
- Fair
- Helps Innovate
Piragath M.
- Role: C-Level
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Dec 2023
Issues with GA4
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Google and their ability to create a flexible product
What is your favorite aspect of this product?
The flexibilities but also hate it as it requires a lot of time configuring to get the report that we need
What do you dislike most about this product?
GA4 isn't very intuitive as the GA
What recommendations would you give to someone considering this product?
Steep learning curve but decent product
Pros
- Acts with Integrity
- Client's Interest First
- Transparent
- Helps Innovate
Cons
- Less Effective Service
- Wastes Time
- Vendor Friendly Policies
Brittany M.
- Role: Sales Marketing
- Industry: Consulting
- Involvement: End User of Application
Submitted Dec 2023
Completely altered business choices for the better
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
The experience Google has in the realm of analytics and SEO combined with the massive amount of tools available to the user with this product make them superior to other products.
What is your favorite aspect of this product?
My favorite aspect was being able to view some real-time results and make better business decisions for our clients and their products quickly.
What do you dislike most about this product?
Alternatively, I did not like having to wait for full results of real-time data - sometimes this would only be a few hours but other times data wouldn't be complete until the next day which I felt with all the other tools provided was extremely limiting.
What recommendations would you give to someone considering this product?
Think of all the areas you wish to improve or tools you wish to have to make better business decisions and guaranteed Google Analytics will be able to provide it- honestly no better product to use.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
