What is Google Analytics?
Get a complete understanding of your customers across devices and platforms. Google Analytics gives you the tools, free of charge, to understand the customer journey and improve marketing ROI.
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Real user data aggregated to summarize the product performance and customer experience.
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89 Likeliness to Recommend
2
Since last award
99 Plan to Renew
1
Since last award
83 Satisfaction of Cost Relative to Value
5
Since last award
Emotional Footprint Overview
+83 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Google Analytics?
Pros
- Respectful
- Performance Enhancing
- Enables Productivity
- Reliable
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Audience Demographics
Conversion Analysis
Data Visualization
Audience Segmentation
Customer Journey Modelling
API Framework
Cross Channel Attribution Analysis
Predictive Analytics
Real Time Workflow Automation
Metadata Management
Anomaly Detection
Vendor Capability Ratings
Business Value Created
Breadth of Features
Quality of Features
Ease of Customization
Ease of Data Integration
Ease of IT Administration
Ease of Implementation
Usability and Intuitiveness
Product Strategy and Rate of Improvement
Availability and Quality of Training
Vendor Support
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Google Analytics Reviews
Ryan S.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Apr 2024
Easy to use can be tricky to master
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
It's ease of use to set up and track views and hits
What is your favorite aspect of this product?
It's very easy to use and set up
What do you dislike most about this product?
some of the data may be hard to read
What recommendations would you give to someone considering this product?
Learn all that you can about it
Pros
- Trustworthy
- Efficient Service
- Effective Service
- Client Friendly Policies
Danielle S.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Apr 2024
Fantastic product, easy to use!
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
Simple to use!
What is your favorite aspect of this product?
Everything!
What do you dislike most about this product?
There isnt anything!
What recommendations would you give to someone considering this product?
Go for it!
Pros
- Helps Innovate
- Continually Improving Product
- Trustworthy
- Efficient Service
Divneet S.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Apr 2024
easy to use, great product
Likeliness to Recommend
What differentiates Google Analytics from other similar products?
ease of data integration
What is your favorite aspect of this product?
ease of use
What do you dislike most about this product?
autosaving temporary reports
What recommendations would you give to someone considering this product?
best in class for simple. integrations
Pros
- Performance Enhancing
- Continually Improving Product
- Reliable
- Enables Productivity