What is Adobe Marketo Engage?
Adobe Marketo Engage is a platform solution for managing B2B marketing leads through all stages of buying journeys, which natively supports both demand- and account-based marketing strategies. Adobe Marketo Engage includes customization options and third-party integration capabilities to allow users to orchestrate personalized experiences, optimize content, and measure business impact across every channel.
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Real user data aggregated to summarize the product performance and customer experience.
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89 Likeliness to Recommend
1
Since last award
99 Plan to Renew
87 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Marketo Engage?
Pros
- Security Protects
- Reliable
- Respectful
- Performance Enhancing
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Sales Intelligence & Conversion Rates
Email Delivery
Segmentation
SPAM Compliance
Dynamic Content
Text Messaging
Campaign Management
Auto-Responders
Contact Database
Surveys and Polling
Mobile Optimized
Vendor Capability Ratings
Business Value Created
Breadth of Features
Product Strategy and Rate of Improvement
Quality of Features
Ease of Implementation
Ease of Customization
Ease of Data Integration
Ease of IT Administration
Vendor Support
Availability and Quality of Training
Usability and Intuitiveness
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Adobe Marketo Engage Reviews
kate l.
- Role: Consultant
- Industry: Technology
- Involvement: End User of Application
Submitted Dec 2020
Great Engagement Platform.
Likeliness to Recommend
What differentiates Adobe Marketo Engage from other similar products?
The tool integration its good.
What is your favorite aspect of this product?
Business impact measuring across various channel.
What do you dislike most about this product?
Easy Adobe system and no dislike at all.
What recommendations would you give to someone considering this product?
Very responsive Adobe tool and segmentation solution and very nice on business campaign management.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Jackline M.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Initial Implementation
Submitted Nov 2020
Amazing platform with optimized content.
Likeliness to Recommend
What differentiates Adobe Marketo Engage from other similar products?
Easy for the user to customize the software features.
What is your favorite aspect of this product?
Campaign management and the excellent capability on the delivery of the email.
What do you dislike most about this product?
This Adobe tool is quite easy to use and no problems.
What recommendations would you give to someone considering this product?
Effective marketing product, easy to implement and manage different marketing campaign and also good on segmenting.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Meagan J.
- Role: Consultant
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Oct 2020
The best social marketing platform.
Likeliness to Recommend
What differentiates Adobe Marketo Engage from other similar products?
The campaign analytics. Email marketing are very more effective.
What is your favorite aspect of this product?
The Automation on different repetitive business operations and the data import and export capability.
What do you dislike most about this product?
There is nothing for me which i can say has been an issue on the tool performances.
What recommendations would you give to someone considering this product?
Very reliable solution on the business marketing, reporting and it provides accurate analysis and it has a great integration with Salesforce.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing