What is Adobe Marketo Engage?
Adobe Marketo Engage is a platform solution for managing B2B marketing leads through all stages of buying journeys, which natively supports both demand- and account-based marketing strategies. Adobe Marketo Engage includes customization options and third-party integration capabilities to allow users to orchestrate personalized experiences, optimize content, and measure business impact across every channel.
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Real user data aggregated to summarize the product performance and customer experience.
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89 Likeliness to Recommend
1
Since last award
99 Plan to Renew
87 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Marketo Engage?
Pros
- Security Protects
- Reliable
- Respectful
- Performance Enhancing
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Sales Intelligence & Conversion Rates
Email Delivery
Segmentation
SPAM Compliance
Dynamic Content
Text Messaging
Campaign Management
Auto-Responders
Contact Database
Surveys and Polling
Mobile Optimized
Vendor Capability Ratings
Business Value Created
Breadth of Features
Product Strategy and Rate of Improvement
Quality of Features
Ease of Implementation
Ease of Customization
Ease of Data Integration
Ease of IT Administration
Vendor Support
Availability and Quality of Training
Usability and Intuitiveness
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Adobe Marketo Engage Reviews
Gianna M.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Jan 2021
Excellent Tool for Campaign Management.
Likeliness to Recommend
What differentiates Adobe Marketo Engage from other similar products?
To customize the tool functions its very simple.
What is your favorite aspect of this product?
Optimization capability and the easy on segmenting and email campaigns are greate.
What do you dislike most about this product?
No dislike at all on the system and for those just getting started its very simpe.
What recommendations would you give to someone considering this product?
Amazing tool for easy campaign monitoring, email delivery option its quite useful and the features are easy to custom.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Meagan G.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Dec 2020
Excellent Engagement Ability.
Likeliness to Recommend
What differentiates Adobe Marketo Engage from other similar products?
Engagement solution for faster and productive easy campaign management.
What is your favorite aspect of this product?
I really like the Email Templates and the optimization power.
What do you dislike most about this product?
No problem for to report about the software.
What recommendations would you give to someone considering this product?
Great tool foe productive marketing and the email campaign management ability can effectively make a positive move within any business.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Silvia K.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Dec 2020
Efficient Campaign Management Package.
Likeliness to Recommend
What differentiates Adobe Marketo Engage from other similar products?
The Adobe Email Templates
What is your favorite aspect of this product?
Basic reporting and the tool analytics.
What do you dislike most about this product?
No dislike for this system.
What recommendations would you give to someone considering this product?
The engagement solution and extremely powerful email marketing software and the functions are easy on navigation.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing