What is Adobe Marketo Engage?
Adobe Marketo Engage is a platform solution for managing B2B marketing leads through all stages of buying journeys, which natively supports both demand- and account-based marketing strategies. Adobe Marketo Engage includes customization options and third-party integration capabilities to allow users to orchestrate personalized experiences, optimize content, and measure business impact across every channel.
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Real user data aggregated to summarize the product performance and customer experience.
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89 Likeliness to Recommend
1
Since last award
99 Plan to Renew
87 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+93 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Marketo Engage?
Pros
- Security Protects
- Reliable
- Respectful
- Performance Enhancing
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Sales Intelligence & Conversion Rates
Email Delivery
Segmentation
SPAM Compliance
Dynamic Content
Text Messaging
Campaign Management
Auto-Responders
Contact Database
Surveys and Polling
Mobile Optimized
Vendor Capability Ratings
Business Value Created
Breadth of Features
Product Strategy and Rate of Improvement
Quality of Features
Ease of Implementation
Ease of Customization
Ease of Data Integration
Ease of IT Administration
Vendor Support
Availability and Quality of Training
Usability and Intuitiveness
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Adobe Marketo Engage Reviews
Armando G.
- Role: Operations
- Industry: Telecommunications
- Involvement: End User of Application
Submitted Apr 2021
"undoubtedly a powerful tool, easy to use".
Likeliness to Recommend
What differentiates Adobe Marketo Engage from other similar products?
It is a very complete marketing software, easy to use and very robust, it generates unique and personalized experiences that allow you to attract more customers, it presents a great diversity of campaigns, it adapts to small and large companies facilitating their growth and productivity, its wide range of functions and features for sales and marketing automation, its impressive efficiency, it is also compatible with many CRM tools, among others.
What is your favorite aspect of this product?
It turns marketing and sales into new digital trends, its process is more attractive to potential customers, generates more pleasant and personalized experiences regardless of the tastes of each customer, allows to analyze the impact generated in social networks, allows detailed monitoring of the process with the customer from start to finish, its community of users provides comprehensive and timely support, integrates very well with Microsoft Dynamics.
What do you dislike most about this product?
Its cost is a little high to acquire in comparison with other software, but this is compensated by the magnificent results obtained after its implementation, which would be of little importance.
What recommendations would you give to someone considering this product?
If your organization needs to reach more potential customers, reach a more global market and improve the agility of your business processes, as well as increase and promote your sales with new marketing strategies, Marketo engage is the ideal solution to help you lead your organization to success and improve your productivity 100%.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
Alease H.
- Role: Industry Specific Role
- Industry: Other
- Involvement: End User of Application
Submitted Feb 2021
Wonderful platform for all companies.
Likeliness to Recommend
What differentiates Adobe Marketo Engage from other similar products?
The active community users of Marketo Engage is a great benefit of the platform. These flows help you make the most of your claim. Resources like MUGs and Incidents to help you get answers to your questions. This product has a lot of nice features, its engaging user interface is the best part of it.
What is your favorite aspect of this product?
It is amazing how much flexibility it offers to all divisions that is critical to business worlds. It is easy enough for learners and can handle highly complicated marketing programs for our larger and increasingly enabled modules. It provides the creation of effective editions on the platform to people who are not exactly technical specialists.
What do you dislike most about this product?
I am fascinated by how Marketo Engage has inspired us to grow and flourish as a marketing organization. The depth of the platform is what conquered us and has preserved us using this very pleasant product. I have no complaints about this tool, it is the best creating flows to preserve data, scoping changes in each field and task.
What recommendations would you give to someone considering this product?
Marketo Engage is the best platform, not only in the privileged procedure in your space, but also in the commerce, support and customer success teams. It's a huge support regimen that allows me to consistently perceive the flow of labor. This tool has helped us by doing excellent work with the community and online preparation.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Bridget D.
- Role: Finance
- Industry: Finance
- Involvement: End User of Application
Submitted Jan 2021
Excellent and Easy Adobe Solution.
Likeliness to Recommend
What differentiates Adobe Marketo Engage from other similar products?
Nice integration and easy segmenting.
What is your favorite aspect of this product?
Easy on campaign management and profitable email marketing tool.
What do you dislike most about this product?
Dislike i have none for the platform.
What recommendations would you give to someone considering this product?
Easy engaging tool and the email marketing capability its good and optimization of various contents and easy setting.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing