What is Adobe Marketo Engage?
Adobe Marketo Engage is a platform solution for managing B2B marketing leads through all stages of buying journeys, which natively supports both demand- and account-based marketing strategies. Adobe Marketo Engage includes customization options and third-party integration capabilities to allow users to orchestrate personalized experiences, optimize content, and measure business impact across every channel.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceAdobe Marketo Engage Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Adobe Marketo Engage.
91 Likeliness to Recommend
100 Plan to Renew
86 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Marketo Engage?
Pros
- Enables Productivity
- Security Protects
- Reliable
- Performance Enhancing
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Recommended Best Action
Customer Journey Modelling
Email Marketing Automation
Mobile Marketing Management
Marketing Project Management
Opportunity Pipeline Tracking
Marketing Analytics
Marketing Asset Management
Social Media Marketing Management
Vendor Capability Ratings
Business Value Created
Breadth of Features
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Ease of Customization
Quality of Features
Ease of Implementation
Usability and Intuitiveness
Availability and Quality of Training
Vendor Support
Also Featured in...
Adobe Marketo Engage Reviews
SHUBHAM V.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Aug 2023
Portal where marketing & sales get the big picture
Likeliness to Recommend
What differentiates Adobe Marketo Engage from other similar products?
-Marketo Engage offers cutting edge technology that helps us plan, engage and personalize customer's journey. -Customer journey management needs tools that can visualize what's going to happen at every step. Thanks to Marketo Engage we can flat out every stage, channel and touchpoint to craft powerful experiences from acquisition to revenue. -It's automated account based marketing & account profiling narrows down our choices to the best accounts & leads.
What is your favorite aspect of this product?
With 'Smart Campaigns', it's easy to connect with customers when, where & how they want. -Another major time saver is the web personalization feature which helps us be consistent and relevant across all the segments and touchpoints. -Customizable dashboards help 'Marketing' see sales engagement data & helps 'Sales' see actionable marketing engagement insights. -For face to face customer interactions and live events it has specialized tools to plan, scale & market events so that we can hit the attendance numbers.
What do you dislike most about this product?
We encounter different types of error messages in Marketo Engage that are hard to remove. These errors arise due to various conditions such as a misspelled campaign name in a flow step or an unintended result. Adobe should work on some notifications that help us locate the source of such errors quickly.
What recommendations would you give to someone considering this product?
Adobe Marketo Engage makes it easy to do all the thinking ahead of time so that our marketing campaign's launch and workflows go smoothly. It's easy enough for any skill level to use.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
- Role: Sales Marketing
- Industry: Consulting
- Involvement: Business Leader or Manager
Submitted Jun 2023
Digital Marketing for Growing Businesses
Likeliness to Recommend
Pros
- Continually Improving Product
- Enables Productivity
- Unique Features
- Inspires Innovation
Xavier M.
- Role: Information Technology
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Jun 2023
An excellent tool for my marketing
Likeliness to Recommend
What differentiates Adobe Marketo Engage from other similar products?
There are many options that exist in the market to acquire a program that solves all the problems that we presented with the expansion of our marketing and achieve the main objective of increasing our sales on and off the web, Adobe Marketo Engage is in our main tools to fulfill this mission because of how effective it has been so far, that is to say that in each option that we implement the options of this program to automate all the resources and processes where we contact our clients, the program has been responsible for generating an impact in each of them with the most viable marketing strategies for our growth.
What is your favorite aspect of this product?
This program has managed to unify each of the data of my largest clients to cover the daily monitoring of each of them on my digital platforms, this serves as a great help to fully understand the main movements and trends that they have , Adobe Marketo Engage is a program that performs very well in different digital channels, this program has the good ability to generate multiple messages and personalized ads according to those specifications that attract our customers, email has become a powerful tool in this area thanks to this program.
What do you dislike most about this product?
The biggest problem that this program can show is undoubtedly that it is a somewhat expensive solution, since to enable each of its functions it is mandatory to pay a really high cost and for the moment the free versions of this program have not been sufficiently complete to produce the same results, you will have to pay to have the most powerful features.
What recommendations would you give to someone considering this product?
One of the aspects that most attracts the attention of this program is the ease with which it complements any type of company and how it generates contact with all my clients in a very short time, since Adobe Marketo Engage will be a program that will knock on the door in different channels, recommending this program is wanting sales growth for your company.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing