What is Adobe Marketo Engage?
Adobe Marketo Engage is a platform solution for managing B2B marketing leads through all stages of buying journeys, which natively supports both demand- and account-based marketing strategies. Adobe Marketo Engage includes customization options and third-party integration capabilities to allow users to orchestrate personalized experiences, optimize content, and measure business impact across every channel.
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Real user data aggregated to summarize the product performance and customer experience.
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91 Likeliness to Recommend
100 Plan to Renew
86 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Marketo Engage?
Pros
- Enables Productivity
- Security Protects
- Reliable
- Performance Enhancing
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Recommended Best Action
Customer Journey Modelling
Email Marketing Automation
Mobile Marketing Management
Marketing Project Management
Opportunity Pipeline Tracking
Marketing Analytics
Marketing Asset Management
Social Media Marketing Management
Vendor Capability Ratings
Business Value Created
Breadth of Features
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Ease of Customization
Quality of Features
Ease of Implementation
Usability and Intuitiveness
Availability and Quality of Training
Vendor Support
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Adobe Marketo Engage Reviews
Fahad K.
- Role: Sales Marketing
- Industry: Manufacturing
- Involvement: End User of Application
Submitted Jan 2024
Marketo: Where Automation Flies.
Likeliness to Recommend
What differentiates Adobe Marketo Engage from other similar products?
Marketo's role as a marketing tool is vital for driving company growth. It disseminates crucial information to customers, manages projects, and handles data to orchestrate marketing campaigns successfully
What is your favorite aspect of this product?
Our appreciation for Marketo stems from its integration and CRM options, facilitating advanced mobile marketing, website development, and content management system improvement. The platform enhances our reporting management, contributing to improved marketing ROI
What do you dislike most about this product?
The clunky UI makes the user experience less pleasant, requiring extensive training for onboarding
What recommendations would you give to someone considering this product?
I use Marketo daily and appreciate its operational simplicity, likening it to Microsoft Excel in its step-based approach. The Marketo community adds significant value, offering explanations and support for any challenges users may face
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Efficient Service
- Role: Sales Marketing
- Industry: Healthcare
- Involvement: End User of Application
Submitted Oct 2023
Marketing with Precision.
Likeliness to Recommend
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Revati B.
- Role: Sales Marketing
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Aug 2023
Easy to use, implement and scale
Likeliness to Recommend
What differentiates Adobe Marketo Engage from other similar products?
This is very easy to use, No coding involved
What is your favorite aspect of this product?
Saved smart list rules
What do you dislike most about this product?
discrepancies in different assets
What recommendations would you give to someone considering this product?
You can learn this quickly.
Pros
- Continually Improving Product
- Performance Enhancing
- Unique Features
- Client Friendly Policies