What is Adobe Marketo Engage?
Adobe Marketo Engage is a platform solution for managing B2B marketing leads through all stages of buying journeys, which natively supports both demand- and account-based marketing strategies. Adobe Marketo Engage includes customization options and third-party integration capabilities to allow users to orchestrate personalized experiences, optimize content, and measure business impact across every channel.
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Real user data aggregated to summarize the product performance and customer experience.
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91 Likeliness to Recommend
100 Plan to Renew
86 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Marketo Engage?
Pros
- Enables Productivity
- Security Protects
- Reliable
- Performance Enhancing
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Recommended Best Action
Customer Journey Modelling
Email Marketing Automation
Mobile Marketing Management
Marketing Project Management
Opportunity Pipeline Tracking
Marketing Analytics
Marketing Asset Management
Social Media Marketing Management
Vendor Capability Ratings
Business Value Created
Breadth of Features
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Ease of Customization
Quality of Features
Ease of Implementation
Usability and Intuitiveness
Availability and Quality of Training
Vendor Support
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Adobe Marketo Engage Reviews
Emily S.
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Jun 2021
Industry standard for marketing automation
Likeliness to Recommend
What differentiates Adobe Marketo Engage from other similar products?
Breadth of features for marketing automation.
What is your favorite aspect of this product?
The community
What do you dislike most about this product?
Very steep learning curve
What recommendations would you give to someone considering this product?
Invest in training
Pros
- Helps Innovate
- Performance Enhancing
- Enables Productivity
- Unique Features
Cons
- Charges for Enhancements
- Vendor's Interest First
- Vendor Friendly Policies
Sheila K.
- Role: Sales Marketing
- Industry: Telecommunications
- Involvement: Business Leader or Manager
Submitted Jun 2021
Easy to use!
Likeliness to Recommend
What differentiates Adobe Marketo Engage from other similar products?
Ease of use
What is your favorite aspect of this product?
Lead scoring
What do you dislike most about this product?
Would like to see more features
What recommendations would you give to someone considering this product?
Make sure you have a clear strategy
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity