What is Adobe Marketo Engage?
Adobe Marketo Engage is a platform solution for managing B2B marketing leads through all stages of buying journeys, which natively supports both demand- and account-based marketing strategies. Adobe Marketo Engage includes customization options and third-party integration capabilities to allow users to orchestrate personalized experiences, optimize content, and measure business impact across every channel.
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Real user data aggregated to summarize the product performance and customer experience.
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91 Likeliness to Recommend
100 Plan to Renew
86 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Marketo Engage?
Pros
- Enables Productivity
- Security Protects
- Reliable
- Performance Enhancing
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Recommended Best Action
Customer Journey Modelling
Email Marketing Automation
Mobile Marketing Management
Marketing Project Management
Opportunity Pipeline Tracking
Marketing Analytics
Marketing Asset Management
Social Media Marketing Management
Vendor Capability Ratings
Business Value Created
Breadth of Features
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Ease of Customization
Quality of Features
Ease of Implementation
Usability and Intuitiveness
Availability and Quality of Training
Vendor Support
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Adobe Marketo Engage Reviews
Pankaj Singh S.
- Role: Sales Marketing
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Jun 2021
Feature rich, but unintuitive UI.
Likeliness to Recommend
What differentiates Adobe Marketo Engage from other similar products?
Feature rich, good for enterprise level Marketing campaigns, activity, and automation.
What is your favorite aspect of this product?
Features, engagement program, data segmentation for targeted account based marketing.
What do you dislike most about this product?
UI is outdated and learning curve for some users due to unintuitive UI.
What recommendations would you give to someone considering this product?
If you want a feature rich automation tool to create complex marketing campaign. Report is good and you'll get mostly what you expect from tool. Though pricing is on higher side.
Pros
- Trustworthy
- Reliable
- Enables Productivity
- Efficient Service
Cons
- Inhibits Innovation
- Role: Sales Marketing
- Industry: Other
- Involvement: End User of Application
Submitted Jun 2021
Capable of anything you need
Likeliness to Recommend
Pros
- Reliable
- Enables Productivity
- Respectful
- Helps Innovate
Ecaterina T.
- Role: Sales Marketing
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Jun 2021
Great app and support from the platform!
Likeliness to Recommend
What differentiates Adobe Marketo Engage from other similar products?
Interface and ability to customize/personalize the flow
What is your favorite aspect of this product?
Forms creation
What do you dislike most about this product?
not intuitive
What recommendations would you give to someone considering this product?
learn the product first
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Trustworthy