What is Adobe Marketo Engage?
Adobe Marketo Engage is a platform solution for managing B2B marketing leads through all stages of buying journeys, which natively supports both demand- and account-based marketing strategies. Adobe Marketo Engage includes customization options and third-party integration capabilities to allow users to orchestrate personalized experiences, optimize content, and measure business impact across every channel.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceAdobe Marketo Engage Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Adobe Marketo Engage.
91 Likeliness to Recommend
100 Plan to Renew
86 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+92 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Marketo Engage?
Pros
- Enables Productivity
- Security Protects
- Reliable
- Performance Enhancing
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Recommended Best Action
Customer Journey Modelling
Email Marketing Automation
Mobile Marketing Management
Marketing Project Management
Opportunity Pipeline Tracking
Marketing Analytics
Marketing Asset Management
Social Media Marketing Management
Vendor Capability Ratings
Business Value Created
Breadth of Features
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of IT Administration
Ease of Customization
Quality of Features
Ease of Implementation
Usability and Intuitiveness
Availability and Quality of Training
Vendor Support
Also Featured in...
Adobe Marketo Engage Reviews
Victor A.
- Role: Operations
- Industry: Not for Profit
- Involvement: End User of Application
Submitted Jun 2021
Robust, reliable and customisable platform.
Likeliness to Recommend
What differentiates Adobe Marketo Engage from other similar products?
Its integrations are definitely a plus, with all major CRM and other technology tools available. Its ease of use and scalability are good.
What is your favorite aspect of this product?
Its reliable and flexible, allowing from basic customisation to advanced features
What do you dislike most about this product?
Price - and some limitations with custom objects, for example, not being able to use SalesForce (and I believe other CRMs) a custom object as a personalisation field in emails
What recommendations would you give to someone considering this product?
Check if cheaper options are available, but overall a good and reliable platform.
Pros
- Enables Productivity
- Trustworthy
- Respectful
- Unique Features
Cons
- Vendor's Interest First
- Less Generous
Rishabh S.
- Role: Sales Marketing
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Jun 2021
Take your Marketing Automation to next level!
Likeliness to Recommend
What differentiates Adobe Marketo Engage from other similar products?
- Huge range of possible integrations to develop and expand the Martech stack - Ease of use in token management and dynamic content - Automated database management. - Robust logic capabilities, with this type of framework easy to setup nurtures, segmentations and increases scalability.
What is your favorite aspect of this product?
- Easy of handling day to day Marketing operations and Marketo is able to handle it. Every Marketing channel can be integrated within Marketo framework.
What do you dislike most about this product?
Not easy to learn and adapt. Integrates seamlessly with SFDC yet any errors take time to be resolved. For basic email management, a person needs to be technically adept in HTML & CSS to design emails.
What recommendations would you give to someone considering this product?
It might be very complex in the beginning but eventually, it grows on you and if the right person is handling this, then this product can really elevate your marketing automation game.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
Revati B.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Jun 2021
Easy to use and powerful marketing automation tool
Likeliness to Recommend
What differentiates Adobe Marketo Engage from other similar products?
Ease of use
What is your favorite aspect of this product?
Drag and drop feature
What do you dislike most about this product?
No way to add validation rules
What recommendations would you give to someone considering this product?
Definitely the best product for Marketing automation. For the initial setup please go through the product docs which helps you get started with the platform
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing