Adobe Marketo Engage
8.8 /10

What is Adobe Marketo Engage?

Adobe Marketo Engage is a platform solution for managing B2B marketing leads through all stages of buying journeys, which natively supports both demand- and account-based marketing strategies. Adobe Marketo Engage includes customization options and third-party integration capabilities to allow users to orchestrate personalized experiences, optimize content, and measure business impact across every channel.

Company Details


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Awards & Recognition

Adobe Marketo Engage won the following awards in the Marketing Automation - B2B category

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Adobe Marketo Engage Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Adobe Marketo Engage.

91 Likeliness to Recommend

100 Plan to Renew

86 Satisfaction of Cost Relative to Value

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Since last award


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Emotional Footprint Overview

+92 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Adobe Marketo Engage?

0% Negative
3% Neutral
97% Positive

Pros

  • Enables Productivity
  • Security Protects
  • Reliable
  • Performance Enhancing

Feature Ratings

Average 88

Recommended Best Action

97

Customer Journey Modelling

93

Email Marketing Automation

91

Mobile Marketing Management

90

Marketing Project Management

90

Opportunity Pipeline Tracking

88

Marketing Analytics

86

Marketing Asset Management

85

Social Media Marketing Management

84

Vendor Capability Ratings

Average 85

Business Value Created

89

Breadth of Features

87

Ease of Data Integration

87

Product Strategy and Rate of Improvement

87

Ease of IT Administration

86

Ease of Customization

85

Quality of Features

85

Ease of Implementation

84

Usability and Intuitiveness

83

Availability and Quality of Training

82

Vendor Support

80

Adobe Marketo Engage Reviews

Alejandro David R.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted May 2023

a solution for the management of my Marketing

Likeliness to Recommend

10 /10

What differentiates Adobe Marketo Engage from other similar products?

Adobe Marketo Engage is one of the favorite programs of my company and my sales and advertising marketing department, since this program is the most versatile we know for the creation and management of the multiple marketing campaigns that we present in different digital media, This program offers us the option of customizing each of our projects according to our work specifications and that our clientele is looking for. This program is one of the reasons why customer traffic within our company has increased, with the help of this program I have the ability to interact much better on the web.

What is your favorite aspect of this product?

This program has been one of the ones that has been with us since the beginning of our company and thanks to it we have been able to apply the best and most effective marketing strategies that manage to attract many more clients to our profiles, with the growth of my company Adobe Marketo Engage has adapted very well to the new and more demanding demands and so far the program has successfully fulfilled its objective.

What do you dislike most about this product?

In the time that I have been developing the program there are two disadvantages that we have experienced, the first has to do a lot with the complexity of the program and its lack of autonomous tools that help the user's performance and the second has to do with the high cost of the program.

What recommendations would you give to someone considering this product?

One of the best solutions for the creation and management of advertising campaigns that a business could have, as well as providing knowledge to apply new and effective marketing strategies for the impact of your company, without a doubt the best recommendation in this area always it will be Adobe Marketo Engage.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Jesse M.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Mar 2023

Marketo is best in class for a reason!

Likeliness to Recommend

10 /10

What differentiates Adobe Marketo Engage from other similar products?

They have the history in the space and the time to innovate over the years. they are a full fledged solution.

What is your favorite aspect of this product?

Ability to achieve so many different outcomes for a business. lead segmentation, email marketing, reporting, etc

What do you dislike most about this product?

The UI is very old and clunky. its 2023 guys cmon

What recommendations would you give to someone considering this product?

be sure to know what you need, and if you need the full power of Marketo. its a powerful and deep tool, so if you need something simple and cheaper look elsewhere.

Pros

  • Respectful
  • Helps Innovate
  • Continually Improving Product
  • Inspires Innovation

Cons

  • Leverages Incumbent Status

Raul E.

  • Role: Information Technology
  • Industry: Technology
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Mar 2023

Adobe Marketo Engage is the best program

Likeliness to Recommend

10 /10

What differentiates Adobe Marketo Engage from other similar products?

The skills I have with this program to find and analyze all my clients from start to finish are incredible. Marketo Engage is the best program I have in my hands to study and execute professional-level digital marketing for my company. This program is one of the best solutions to implement an advertising campaign with sufficient skill and capacity to address our most potential customers in the market and frame the good and fundamental benefits that trust and relate to our company bring, all the parameters of these advertisements are welcome to comply thanks to the good functionality that this incredible program offers us.

What is your favorite aspect of this product?

This program is one of the most used in my job and obviously one of the favorites to develop all the phases of a good service for all my clients, thanks to the help of Marketo Engage we have been more recognized on the web and in each one of the main cloud platforms where our client market travels, this work area has improved a lot thanks to the quality and guidance that this program has given us once it is installed, we have been more forewarned and we have had the opportunity to visualize in detail each of the trends that arise in our market, to tell the truth Marketo Engage is the best program we have to provide a digital marketing campaig

What do you dislike most about this product?

We have had certain complications on the first few occasions that we use this program, this is due to the complexity of the program, the number of options that the interface shows us and how the sample also seems somewhat overwhelming to us, since we do not find a certain order when time to pigeonhole each of the functions on the screen, this can spoil my development with the program and that of my co-workers a bit.

What recommendations would you give to someone considering this product?

Marketo Engage is an excellent option to carry out all your company's advertising activities in the cloud. This program works 100% of the company to provide the benefits of studying your market and the movement of each of your clients to meet With the aim of attracting them to the company, I like to recommend this program because it fully fulfills its mission and to increase the entry of clients, I believe that since it helps us, it can help others.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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