What is Adobe Analytics?
It might be a campaign that’s underperforming. Or you need to know which content will inspire your customer. Maybe you just want time to look for the insights that really matter — the ones only you can find. Whatever the challenge — from basic web tracking to creating a culture of insight where data is infused into every action on every team — Adobe Analytics can help.
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Real user data aggregated to summarize the product performance and customer experience.
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89 Likeliness to Recommend
97 Plan to Renew
1
Since last award
84 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Analytics?
Pros
- Enables Productivity
- Continually Improving Product
- Performance Enhancing
- Inspires Innovation
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Analytics and Reporting
Conversion Analysis
Audience Segmentation
API Framework
Marketing Analytics
Data Management
Mobile Functionality
Data Analysis and Survey Function
Data Warehousing
Device and Browser Analytics
Data Integrity
Vendor Capability Ratings
Quality of Features
Usability and Intuitiveness
Business Value Created
Breadth of Features
Ease of Customization
Ease of Implementation
Product Strategy and Rate of Improvement
Ease of Data Integration
Vendor Support
Ease of IT Administration
Availability and Quality of Training
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Adobe Analytics Reviews
Jacob T.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Nov 2023
Adobe Analytics- Give life to the data
Likeliness to Recommend
What differentiates Adobe Analytics from other similar products?
Adobe can work with a vast amount of data that other tools can't work with and there analytics is always very accurate
What is your favorite aspect of this product?
There segmentation feature is helpful to category the market segmentation to target the right person at right time
What do you dislike most about this product?
When we integrate with the marketing tools like hubspot is very slow and lagging
What recommendations would you give to someone considering this product?
This is one of the best tool in this budget
Pros
- Performance Enhancing
- Enables Productivity
- Inspires Innovation
- Caring
Alyson B.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Nov 2023
Exploring the Impact and Features.
Likeliness to Recommend
What differentiates Adobe Analytics from other similar products?
Adobe Analytics stands out with its deep integration into the broader Adobe ecosystem. This comprehensive integration allows for a seamless flow of data between different Adobe products, that is providing a unified solution for digital marketing and analytics.
What is your favorite aspect of this product?
Adobe Analytics stands out in its ability to provide a comprehensive view of the customer journey. From acquisition to conversion, the platform's advanced analytics tools enable businesses to understand every touch point that is allowing for strategic optimization.
What do you dislike most about this product?
The implementation of Adobe Analytics can be complex, especially for users new to the platform. Proper training and expertise are essential to maximize the platform's potential, and thus complexity may pose a barrier for some users.
What recommendations would you give to someone considering this product?
Adobe Analytics emerges as a powerful solution for enterprises seeking advanced, predictive analytics and a comprehensive understanding of their digital presence.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
Emily S.
- Role: Sales Marketing
- Industry: Consulting
- Involvement: End User of Application
Submitted Nov 2023
Fantastic product
Likeliness to Recommend
What differentiates Adobe Analytics from other similar products?
Adobe Analytics leverages machine learning and AI for predictive analytics, helping businesses anticipate trends and make proactive decisions.
What is your favorite aspect of this product?
: Adobe Analytics offers advanced features, including predictive analytics, machine learning, and data workbench, for in-depth analysis and insights
What do you dislike most about this product?
: It can be challenging to learn and set up Adobe Analytics for users without prior experience in web analytics or the Adobe ecosystem.
What recommendations would you give to someone considering this product?
Evaluate your budget and business needs before investing in Adobe Analytics. If your budget is limited, you may want to explore more cost-effective alternatives.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
