What is Adobe Analytics?
It might be a campaign that’s underperforming. Or you need to know which content will inspire your customer. Maybe you just want time to look for the insights that really matter — the ones only you can find. Whatever the challenge — from basic web tracking to creating a culture of insight where data is infused into every action on every team — Adobe Analytics can help.
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Real user data aggregated to summarize the product performance and customer experience.
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89 Likeliness to Recommend
97 Plan to Renew
1
Since last award
84 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+90 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Analytics?
Pros
- Enables Productivity
- Continually Improving Product
- Performance Enhancing
- Inspires Innovation
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Analytics and Reporting
Conversion Analysis
Audience Segmentation
API Framework
Marketing Analytics
Data Management
Mobile Functionality
Data Analysis and Survey Function
Data Warehousing
Device and Browser Analytics
Data Integrity
Vendor Capability Ratings
Quality of Features
Usability and Intuitiveness
Business Value Created
Breadth of Features
Ease of Customization
Ease of Implementation
Product Strategy and Rate of Improvement
Ease of Data Integration
Vendor Support
Ease of IT Administration
Availability and Quality of Training
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Adobe Analytics Reviews
Harika K.
- Role: Sales Marketing
- Industry: Insurance
- Involvement: Business Leader or Manager
Submitted Nov 2023
The 360 degree solution for product
Likeliness to Recommend
What differentiates Adobe Analytics from other similar products?
It offers advanced tools for segmenting data and analyzing attribution
What is your favorite aspect of this product?
Very powerful marketing and advertising analytics, in-depth customer journey analysis
What do you dislike most about this product?
Adobe is pricy. It is also, complex and the requires skilled team proficient in both data analytics and marketing.
What recommendations would you give to someone considering this product?
To make the most of Adobe Analytics, investing in training and support is advisable for a successful implementation.
Pros
- Reliable
- Enables Productivity
- Acts with Integrity
- Generous Negotitation
Aatish K.
- Role: Sales Marketing
- Industry: Technology
- Involvement: Business Leader or Manager
Submitted Nov 2023
Amazing tool for big organisations
Likeliness to Recommend
What differentiates Adobe Analytics from other similar products?
Adobe Analytics stands out from other similar products with its robust features for deep data analysis, comprehensive customer journey tracking, and integration with Adobe's marketing and creative cloud solutions
What is your favorite aspect of this product?
It provides powerful insights into user behavior, enabling businesses to make data-driven decisions and optimize digital strategies effectively.
What do you dislike most about this product?
The interface is less intuitive than other analytics platforms.
What recommendations would you give to someone considering this product?
It's crucial to align its powerful features with your specific business needs, invest in training, assess integration capabilities, and stay informed about updates.
Pros
- Reliable
- Enables Productivity
- Efficient Service
- Helps Innovate
Josemar S.
- Role: Information Technology
- Industry: Other
- Involvement: End User of Application
Submitted Jul 2023
Easy way of fullfill forms
Likeliness to Recommend
What differentiates Adobe Analytics from other similar products?
Iam not sure, impletation is a little confuse
What is your favorite aspect of this product?
Note sure at all
What do you dislike most about this product?
No user at, i need time for best evaluation
What recommendations would you give to someone considering this product?
yes it has a huge potentialy