What is Adobe Analytics?
It might be a campaign that’s underperforming. Or you need to know which content will inspire your customer. Maybe you just want time to look for the insights that really matter — the ones only you can find. Whatever the challenge — from basic web tracking to creating a culture of insight where data is infused into every action on every team — Adobe Analytics can help.
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Real user data aggregated to summarize the product performance and customer experience.
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89 Likeliness to Recommend
97 Plan to Renew
1
Since last award
84 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+89 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Adobe Analytics?
Pros
- Enables Productivity
- Continually Improving Product
- Performance Enhancing
- Inspires Innovation
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Analytics and Reporting
Conversion Analysis
Audience Segmentation
Marketing Analytics
API Framework
Data Management
Mobile Functionality
Data Warehousing
Data Analysis and Survey Function
Device and Browser Analytics
Data Integrity
Vendor Capability Ratings
Quality of Features
Usability and Intuitiveness
Breadth of Features
Business Value Created
Ease of Customization
Ease of Implementation
Product Strategy and Rate of Improvement
Ease of Data Integration
Vendor Support
Ease of IT Administration
Availability and Quality of Training
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Adobe Analytics Reviews
Adarsh B.
- Role: Consultant
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Feb 2024
Best Customer intelligence product
Likeliness to Recommend
What differentiates Adobe Analytics from other similar products?
Customer intelligence makes it speciall. We really enjoyed using it.
What is your favorite aspect of this product?
Analytics and easy administration.
What do you dislike most about this product?
Nothing. Everything is soo good abou it.
What recommendations would you give to someone considering this product?
Manage your customers easily and get a new experience.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Ashneet S.
- Role: Operations
- Industry: Healthcare
- Involvement: IT Development, Integration, and Administration
Submitted Feb 2024
Easy to use
Likeliness to Recommend
What differentiates Adobe Analytics from other similar products?
Market leader in the field
What is your favorite aspect of this product?
Different features and functionality.
What do you dislike most about this product?
Should have more of an AI integration
What recommendations would you give to someone considering this product?
Analyze business need
Pros
- Helps Innovate
- Effective Service
- Client's Interest First
- Includes Product Enhancements
Brittney D.
- Role: Sales Marketing
- Industry: Media
- Involvement: End User of Application
Submitted Feb 2024
Adobe analytics is Fantastic
Likeliness to Recommend
What differentiates Adobe Analytics from other similar products?
The way it connects with Adobe creative Cloud tools creates a seamless workflow from data insights to actionable design changes. In comparison to other analytics platforms, its ability to connect data with design decisions is a significant advantage
What is your favorite aspect of this product?
Being able to track the immediate impact of changes allowing us to adjust strategies on the fly.
What do you dislike most about this product?
It is overwhelming for beginners due to its depth
What recommendations would you give to someone considering this product?
Approach Adobe Analytics with a mindset of continuous learning. Don't be intimidated by its complexity; instead, view it as a powerful ally in unlocking the full potential of your data.
Pros
- Reliable
- Enables Productivity
- Saves Time
- Transparent