Lead Management
Top Salesforce Pardot Alternatives and Competitors

Looking to upgrade or change your solution? Take away the guesswork and stay informed with end user feedback to identify and select the solution that best matches your needs.

Make the most of every customer interaction — creating personalized, cross-channel customer journeys that deliver exceptional brand experiences across email, mobile, social, Web, and more using Salesforce's Marketing Management solutions. Pardot is smarter marketing automation built on the world's #1 CRM platform. How smart are we? Pardot customers have seen sales revenue increase by 34% and marketing effectiveness increase by 37%, on average.

7.7

Composite
Score

+88

Emotional
Footprint

33

Reviews

Best Alternatives and Competitors to Salesforce Pardot

Compare how Salesforce Pardot stacks up to the competition in the areas that matter most to real users to short list options that will best fit your business needs.

Pipedrive

Pipedrive

9.0

Composite
Score

+94

Emotional
Footprint

92

Reviews

Reviews Say

Compared to Salesforce Pardot, Pipedrive is:

Easier to Customize

Easier to Implement

Better at Integrating

More Inspiring

More Innovative

More Efficient

HubSpot

HubSpot Sales Hub

8.8

Composite
Score

+89

Emotional
Footprint

94

Reviews

Reviews Say

Compared to Salesforce Pardot, HubSpot Sales Hub is:

Better at Training

Easier to Customize

Easier to Implement

More Innovative

Better at Support

Easier to Use

Salesforce.com Inc

Salesforce Sales Cloud Enterprise

8.8

Composite
Score

+88

Emotional
Footprint

135

Reviews

Reviews Say

Compared to Salesforce Pardot, Salesforce Sales Cloud Enterprise is:

Easier to Customize

Better at Training

More Innovative

Better at Integrating

More Efficient

Less Transparent

monday.com

monday.com

8.8

Composite
Score

+89

Emotional
Footprint

61

Reviews

Reviews Say

Compared to Salesforce Pardot, monday.com is:

Easier to Implement

Better at Training

Easier to Customize

More Transparent

More Innovative

Less Caring

Zoho

Zoho CRM

8.7

Composite
Score

+87

Emotional
Footprint

88

Reviews

Reviews Say

Compared to Salesforce Pardot, Zoho CRM is:

Easier to Customize

Easier to Implement

Better at Training

Better at Support

Easier to Use

Less Inspiring

Keap

Keap

8.2

Composite
Score

+95

Emotional
Footprint

17

Reviews

Reviews Say

Compared to Salesforce Pardot, Keap is:

Better at Support

More Efficient

Better at Integrating

Easier to Customize

Better at Training

More Inspiring

Microsoft Corporation

Microsoft Dynamics 365 Sales Enterprise

8.1

Composite
Score

+90

Emotional
Footprint

22

Reviews

Reviews Say

Compared to Salesforce Pardot, Microsoft Dynamics 365 Sales Enterprise is:

Better at Training

Better at Integrating

Easier to Implement

More Inspiring

More Innovative

More Efficient

Zendesk

Zendesk Sell

8.1

Composite
Score

+100

Emotional
Footprint

11

Reviews

Reviews Say

Compared to Salesforce Pardot, Zendesk Sell is:

Easier to Customize

More Inspiring

Easier to Implement

More Innovative

More Efficient

More Transparent

Copper

Copper

8.1

Composite
Score

+89

Emotional
Footprint

19

Reviews

Reviews Say

Compared to Salesforce Pardot, Copper is:

Easier to Implement

Better at Integrating

More Inspiring

Easier to Use

More Efficient

Better at Training

Cloudtask

CloudTask

8.1

Composite
Score

+96

Emotional
Footprint

14

Reviews

Reviews Say

Compared to Salesforce Pardot, CloudTask is:

More Inspiring

More Efficient

Better at Training

Easier to Implement

Better at Support

More Innovative

Adobe Systems

Adobe Marketo Engage

8.1

Composite
Score

+87

Emotional
Footprint

16

Reviews

Reviews Say

Compared to Salesforce Pardot, Adobe Marketo Engage is:

Easier to Customize

Better at Training

Easier to Implement

Better at Integrating

Less Caring

Less Efficient

LeanData Inc

LeanData

8.0

Composite
Score

+90

Emotional
Footprint

22

Reviews

Reviews Say

Compared to Salesforce Pardot, LeanData is:

More Innovative

Easier to Customize

Better at Support

Better at Integrating

Better at Training

Easier to Implement

Freshworks

Freshsales

7.9

Composite
Score

+92

Emotional
Footprint

15

Reviews

Reviews Say

Compared to Salesforce Pardot, Freshsales is:

Easier to Implement

Easier to Customize

More Inspiring

Better at Support

Better at Training

More Innovative

Creatio

Creatio Sales

7.8

Composite
Score

+92

Emotional
Footprint

11

Reviews

Reviews Say

Compared to Salesforce Pardot, Creatio Sales is:

Better at Training

More Inspiring

More Innovative

More Efficient

Easier to Customize

Less Transparent

Act-On Software

Act-On

7.6

Composite
Score

+90

Emotional
Footprint

10

Reviews

Reviews Say

Compared to Salesforce Pardot, Act-On is:

More Innovative

More Efficient

Easier to Use

Easier to Customize

Less Reliable

Less Caring

LeadSquared Inc

LeadSquared

7.4

Composite
Score

+86

Emotional
Footprint

23

Reviews

Reviews Say

Compared to Salesforce Pardot, LeadSquared is:

More Inspiring

More Efficient

Less Transparent

Less Caring

Worse at Training

Harder to Customize

Apptivo Inc

Apptivo CRM

6.7

Composite
Score

+74

Emotional
Footprint

11

Reviews

Reviews Say

Compared to Salesforce Pardot, Apptivo CRM is:

Less Reliable

Harder to Use

Less Innovative

Less Efficient

Less Respectful

Less Inspiring

Most Popular Salesforce Pardot Comparisons