Lead Management
Top Salesforce Pardot Alternatives and Competitors

Looking to upgrade or change your solution? Take away the guesswork and stay informed with end user feedback to identify and select the solution that best matches your needs.

Marketing Cloud Account Engagement, formerly Salesforce Pardot, is a B2B Marketing Automation platform that helps generate smarter marketing automation. Generate high-quality leads and grow revenue with B2B marketing automation software built on an AI CRM. Make smarter decisions with unified customer data and trusted AI on the only platform that connects entire revenue teams - sales, marketing, and service. Make the most of every customer interaction — creating personalized, cross-channel customer journeys that deliver exceptional brand experiences across email, mobile, social, Web, and more using Salesforce's Marketing Management solutions.

7.9

Composite
Score

+89

Emotional
Footprint

45

Reviews

Best Alternatives and Competitors to Salesforce Pardot

Compare how Salesforce Pardot stacks up to the competition in the areas that matter most to real users to short list options that will best fit your business needs.

HubSpot

HubSpot Sales Hub

9.0

Composite
Score

+92

Emotional
Footprint

176

Reviews

Reviews Say

Compared to Salesforce Pardot, HubSpot Sales Hub is:

More Inspiring

More Innovative

Easier to Customize

Better at Training

Easier to Implement

Easier to Use

Pipedrive

Pipedrive

8.9

Composite
Score

+94

Emotional
Footprint

118

Reviews

Reviews Say

Compared to Salesforce Pardot, Pipedrive is:

More Inspiring

More Innovative

Easier to Customize

More Respectful

More Efficient

Easier to Implement

Salesforce.com Inc

Salesforce Agentforce Sales

8.9

Composite
Score

+91

Emotional
Footprint

220

Reviews

Reviews Say

Compared to Salesforce Pardot, Salesforce Agentforce Sales is:

More Innovative

More Inspiring

Easier to Customize

Better at Training

More Reliable

Less Caring

Zoho

Zoho CRM

8.8

Composite
Score

+91

Emotional
Footprint

149

Reviews

Reviews Say

Compared to Salesforce Pardot, Zoho CRM is:

More Inspiring

More Innovative

Easier to Customize

Easier to Implement

More Transparent

Less Caring

monday.com

monday.com

8.8

Composite
Score

+92

Emotional
Footprint

86

Reviews

Reviews Say

Compared to Salesforce Pardot, monday.com is:

More Inspiring

More Innovative

More Transparent

Easier to Customize

Worse at Support

Less Caring

Microsoft Corporation

Microsoft Dynamics 365 Sales Enterprise

8.4

Composite
Score

+91

Emotional
Footprint

40

Reviews

Reviews Say

Compared to Salesforce Pardot, Microsoft Dynamics 365 Sales Enterprise is:

More Inspiring

More Innovative

More Transparent

Easier to Customize

More Efficient

Worse at Support

Zendesk

Zendesk Sell

8.3

Composite
Score

+100

Emotional
Footprint

16

Reviews

Reviews Say

Compared to Salesforce Pardot, Zendesk Sell is:

More Inspiring

More Innovative

Easier to Customize

Easier to Implement

More Transparent

Easier to Use

Adobe Systems

Adobe Marketo Engage

8.1

Composite
Score

+92

Emotional
Footprint

24

Reviews

Reviews Say

Compared to Salesforce Pardot, Adobe Marketo Engage is:

More Inspiring

More Innovative

Easier to Customize

Less Caring

Harder to Use

Less Efficient

Salesforce.com Inc

Salesforce Sales Cloud Professional

8.1

Composite
Score

+89

Emotional
Footprint

19

Reviews

Reviews Say

Compared to Salesforce Pardot, Salesforce Sales Cloud Professional is:

More Inspiring

More Innovative

More Respectful

Easier to Customize

Less Efficient

Less Caring

Freshworks Inc.

Freshsales

8.0

Composite
Score

+96

Emotional
Footprint

20

Reviews

Reviews Say

Compared to Salesforce Pardot, Freshsales is:

More Inspiring

More Innovative

Easier to Customize

Easier to Implement

Better at Integrating

Better at Training

Copper

Copper

7.8

Composite
Score

+89

Emotional
Footprint

21

Reviews

Reviews Say

Compared to Salesforce Pardot, Copper is:

More Inspiring

More Innovative

Better at Integrating

Easier to Implement

Less Reliable

Worse at Support

Keap

Keap

7.8

Composite
Score

+88

Emotional
Footprint

22

Reviews

Reviews Say

Compared to Salesforce Pardot, Keap is:

More Innovative

More Inspiring

Better at Training

More Reliable

Better at Support

Less Efficient

Creatio

Creatio Sales

7.8

Composite
Score

+93

Emotional
Footprint

13

Reviews

Reviews Say

Compared to Salesforce Pardot, Creatio Sales is:

More Inspiring

More Innovative

Better at Training

More Efficient

Easier to Customize

More Respectful

LeanData

LeanData

7.8

Composite
Score

+91

Emotional
Footprint

28

Reviews

Reviews Say

Compared to Salesforce Pardot, LeanData is:

More Innovative

More Inspiring

Easier to Customize

Better at Support

More Respectful

More Reliable

Act-On Software

Act-On

7.7

Composite
Score

+93

Emotional
Footprint

15

Reviews

Reviews Say

Compared to Salesforce Pardot, Act-On is:

More Innovative

More Inspiring

Easier to Customize

More Respectful

Less Reliable

Worse at Support

Sage

Sage CRM

7.7

Composite
Score

+94

Emotional
Footprint

11

Reviews

Reviews Say

Compared to Salesforce Pardot, Sage CRM is:

More Inspiring

More Innovative

Easier to Customize

Easier to Implement

More Caring

Less Reliable

CloudTask

CloudTask

7.2

Composite
Score

+79

Emotional
Footprint

18

Reviews

Reviews Say

Compared to Salesforce Pardot, CloudTask is:

More Inspiring

More Innovative

Less Caring

Less Efficient

Less Transparent

Worse at Support

LeadSquared Inc

LeadSquared

7.2

Composite
Score

+84

Emotional
Footprint

29

Reviews

Reviews Say

Compared to Salesforce Pardot, LeadSquared is:

More Inspiring

Less Transparent

Less Caring

Harder to Use

Harder to Implement

Harder to Customize

Apptivo Inc

Apptivo CRM

6.6

Composite
Score

+73

Emotional
Footprint

11

Reviews

Reviews Say

Compared to Salesforce Pardot, Apptivo CRM is:

Less Reliable

Harder to Use

Less Efficient

Harder to Implement

Worse at Training

Worse at Support

Most Popular Salesforce Pardot Comparisons