What is Salesforce Marketing Cloud?
Salesforce Marketing Cloud develops marketing automation and analytics software for email, mobile, social and online marketing. It also offers consulting and implementation services.[26] The software is sold primarily on a multi-year subscription basis. The price of the subscription is based on what features are enabled, number of users and level of customer service.
Company Details
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89 Likeliness to Recommend
96 Plan to Renew
90 Satisfaction of Cost Relative to Value
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Since last award
Emotional Footprint Overview
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Salesforce Marketing Cloud?
Pros
- Helps Innovate
- Reliable
- Effective Service
- Saves Time
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Advanced Campaign Management
Marketing Analytics
Community Marketing Management
Social Media Marketing Management
Marketing Workflow Management
Email Marketing Automation
Marketing Asset Management
Advanced Data Segmentation
Mobile Marketing Management
Marketing Operations Management
Multi Channel Integration
Vendor Capability Ratings
Quality of Features
Business Value Created
Ease of Data Integration
Availability and Quality of Training
Vendor Support
Breadth of Features
Ease of Customization
Usability and Intuitiveness
Ease of Implementation
Product Strategy and Rate of Improvement
Ease of IT Administration
Salesforce Marketing Cloud Reviews
Peyton W.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Sep 2022
Extremely powerful marketing platform.
Likeliness to Recommend
What differentiates Salesforce Marketing Cloud from other similar products?
The ability to generate incredibly detailed reports from almost any data we have is one of its main benefits. Because of this, it is extremely easy to determine where we are with our marketing initiatives right now and where we must proceed in order to succeed. Another benefit is how simple it is to launch fresh campaigns at a second’s notice.
What is your favorite aspect of this product?
Data processing and email scheduling are two of Salesforce's most useful tools. As a result, even when you're at the phase of brainstorming, using the drag and drop feature is very simple. The Salesforce Marketing Cloud and Email Studio's connection is the most crucial and useful element as it aids in both marketing and sales.
What do you dislike most about this product?
Finding the synchronizing can be difficult. I believe that the UI could be simpler to use or simpler for a beginner to grasp, and I discovered that the program itself does not contain any useful materials. When connecting to Salesforce and performing maintenance, you occasionally require outside assistance.
What recommendations would you give to someone considering this product?
Our answers to survey fills and the ability to gather more data have been made possible thanks to Salesforce Account Engagement. It's good that we can turn these visitors into prospects in Salesforce. With the aid of its user engagement, we are able to better manage the website form fill-ins and turn them into leads on Salesforce so that our representatives may contact them. Overall we are having a great experience as it's a useful tool.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Machteld'Teran B.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted Sep 2022
Turn your visitors into potential clients through.
Likeliness to Recommend
What differentiates Salesforce Marketing Cloud from other similar products?
Cloud Marketing by Salesforce Email is a tool for email marketing. The connectivity with other Salesforce products, drag-and-drop tools, A/B testing, real-time analytics, and visual reporting are some of its standout features. With the help of this email marketing platform, we can establish relationships with our clients quickly, precisely, and adaptably. It also makes it possible to produce specialized material in any languages.
What is your favorite aspect of this product?
From incorporating third-party add-ons to adding or modifying data types and entities, I adore being able to customize the CRM with the Salesforce AppExchange to meet my business requirements. I can pick from a variety of add-ons and applications that can integrate our networks or streamline some crucial procedures. Additionally, it enables us to develop client relationships that will boost consumer recommendations, word-of-mouth, and testimonials.
What do you dislike most about this product?
The drawback is that it doesn't necessarily convert over if it's linked to another platform, which might make it difficult to obtain data from Salesforce. We had to come up with a few workarounds because Salesforce Account Engagement isn't the easiest tool to utilize in order to get the precise data we require from the information collected.
What recommendations would you give to someone considering this product?
The use of email marketing tactics to boost predicted income has increased along with the need for digital advertising. The bulk of our clients are B2B, and utilizing a automating platform to develop an email automation plan has made it simpler to meet the goals.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Madhukesh G.
- Role: Sales Marketing
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Sep 2022
Quite customisable as compared to other players
Likeliness to Recommend
What differentiates Salesforce Marketing Cloud from other similar products?
Marketing Campaign Management and data analysis
What is your favorite aspect of this product?
Campaign Management
What do you dislike most about this product?
Nothing as of now, but it is pricey.
What recommendations would you give to someone considering this product?
If you have budget, go for this one.
Pros
- Performance Enhancing
- Effective Service
- Saves Time
- Respectful