What is Salesforce Marketing Cloud?
Salesforce Marketing Cloud develops marketing automation and analytics software for email, mobile, social and online marketing. It also offers consulting and implementation services.[26] The software is sold primarily on a multi-year subscription basis. The price of the subscription is based on what features are enabled, number of users and level of customer service.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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89 Likeliness to Recommend
96 Plan to Renew
91 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Salesforce Marketing Cloud?
Pros
- Helps Innovate
- Reliable
- Effective Service
- Respectful
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Advanced Campaign Management
Marketing Analytics
Community Marketing Management
Marketing Workflow Management
Social Media Marketing Management
Marketing Asset Management
Email Marketing Automation
Advanced Data Segmentation
Marketing Operations Management
Multi Channel Integration
Mobile Marketing Management
Vendor Capability Ratings
Quality of Features
Business Value Created
Ease of IT Administration
Ease of Data Integration
Product Strategy and Rate of Improvement
Availability and Quality of Training
Breadth of Features
Ease of Implementation
Usability and Intuitiveness
Ease of Customization
Vendor Support
Salesforce Marketing Cloud Reviews
Shiva R.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Feb 2024
Effective and Efficient tool
Likeliness to Recommend
What differentiates Salesforce Marketing Cloud from other similar products?
Salesforce has multiple features and it's data integration is of the top notch
What is your favorite aspect of this product?
Versatile and it can be used for Emails, SMS or it's unique security features can help organizations to prevent their data
What do you dislike most about this product?
It requires a bit of skill to work on this platform like AMP script and building segments is a bit complex compared to other marketing tools
What recommendations would you give to someone considering this product?
Enterprise organizations who wants multiple features and with some data integration capabilities can leverage this tool
Pros
- Security Protects
- Continually Improving Product
- Reliable
- Performance Enhancing
Cy S.
- Role: Sales Marketing
- Industry: Manufacturing
- Involvement: End User of Application
Submitted Dec 2023
Intuitive features that integrate seamlessly
Likeliness to Recommend
What differentiates Salesforce Marketing Cloud from other similar products?
Platform compatibility like no other
What is your favorite aspect of this product?
Intuitive segmentation for marketing initiatives
What do you dislike most about this product?
Higher learning curve for lower-level employees
What recommendations would you give to someone considering this product?
Try this tool to optimize your workflows and marketing efforts
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Olivia B.
- Role: Sales Marketing
- Industry: Manufacturing
- Involvement: End User of Application
Submitted Dec 2023
An unparalleled suite of tools!
Likeliness to Recommend
What differentiates Salesforce Marketing Cloud from other similar products?
Salesforce Marketing Cloud excels in marketing automation.
What is your favorite aspect of this product?
The platform's robust customer segmentation tools empower marketers to tailor campaigns based on specific demographics, behaviors, and preferences.
What do you dislike most about this product?
The pricing structure may be a consideration for smaller businesses or startups with limited budgets.
What recommendations would you give to someone considering this product?
Salesforce Marketing Cloud stands as a powerhouse in the digital marketing landscape, offering a comprehensive and sophisticated solution for businesses aiming to elevate their marketing efforts.
Pros
- Helps Innovate
- Trustworthy
- Unique Features
- Effective Service