Salesforce Marketing Cloud Logo Award Winner Product Badge
Salesforce Marketing Cloud Logo Award Winner Product Badge
Salesforce.com Inc

Salesforce Marketing Cloud

9.0 / 10
Category
Salesforce Marketing Cloud
9.0 / 10

What is Salesforce Marketing Cloud?

Salesforce Marketing Cloud develops marketing automation and analytics software for email, mobile, social and online marketing. It also offers consulting and implementation services.[26] The software is sold primarily on a multi-year subscription basis. The price of the subscription is based on what features are enabled, number of users and level of customer service.

Company Details


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Awards & Recognition

Salesforce Marketing Cloud won the following awards in the Marketing Platforms - Enterprise category

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Salesforce Marketing Cloud Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Salesforce Marketing Cloud.

89 Likeliness to Recommend

96 Plan to Renew

91 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+91 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Salesforce Marketing Cloud?

2% Negative
6% Neutral
92% Positive

Pros

  • Helps Innovate
  • Reliable
  • Effective Service
  • Respectful

Feature Ratings

Average 87

Advanced Campaign Management

89

Marketing Analytics

89

Community Marketing Management

88

Marketing Workflow Management

88

Social Media Marketing Management

87

Marketing Asset Management

87

Email Marketing Automation

86

Advanced Data Segmentation

86

Marketing Operations Management

84

Multi Channel Integration

84

Mobile Marketing Management

84

Vendor Capability Ratings

Average 85

Quality of Features

96

Business Value Created

94

Ease of IT Administration

94

Ease of Data Integration

93

Product Strategy and Rate of Improvement

93

Availability and Quality of Training

92

Ease of Implementation

91

Breadth of Features

90

Usability and Intuitiveness

90

Ease of Customization

88

Vendor Support

87

Salesforce Marketing Cloud Reviews

Shiva R.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Feb 2024

Effective and Efficient tool

Likeliness to Recommend

9 / 10

What differentiates Salesforce Marketing Cloud from other similar products?

Salesforce has multiple features and it's data integration is of the top notch

What is your favorite aspect of this product?

Versatile and it can be used for Emails, SMS or it's unique security features can help organizations to prevent their data

What do you dislike most about this product?

It requires a bit of skill to work on this platform like AMP script and building segments is a bit complex compared to other marketing tools

What recommendations would you give to someone considering this product?

Enterprise organizations who wants multiple features and with some data integration capabilities can leverage this tool

Pros

  • Security Protects
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Cy S.

  • Role: Sales Marketing
  • Industry: Manufacturing
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2023

Intuitive features that integrate seamlessly

Likeliness to Recommend

10 / 10

What differentiates Salesforce Marketing Cloud from other similar products?

Platform compatibility like no other

What is your favorite aspect of this product?

Intuitive segmentation for marketing initiatives

What do you dislike most about this product?

Higher learning curve for lower-level employees

What recommendations would you give to someone considering this product?

Try this tool to optimize your workflows and marketing efforts

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Olivia B.

  • Role: Sales Marketing
  • Industry: Manufacturing
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2023

An unparalleled suite of tools!

Likeliness to Recommend

10 / 10

What differentiates Salesforce Marketing Cloud from other similar products?

Salesforce Marketing Cloud excels in marketing automation.

What is your favorite aspect of this product?

The platform's robust customer segmentation tools empower marketers to tailor campaigns based on specific demographics, behaviors, and preferences.

What do you dislike most about this product?

The pricing structure may be a consideration for smaller businesses or startups with limited budgets.

What recommendations would you give to someone considering this product?

Salesforce Marketing Cloud stands as a powerhouse in the digital marketing landscape, offering a comprehensive and sophisticated solution for businesses aiming to elevate their marketing efforts.

Pros

  • Helps Innovate
  • Trustworthy
  • Unique Features
  • Effective Service