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What is Salesforce Marketing Cloud?
Salesforce Marketing Cloud develops marketing automation and analytics software for email, mobile, social and online marketing. It also offers consulting and implementation services.[26] The software is sold primarily on a multi-year subscription basis. The price of the subscription is based on what features are enabled, number of users and level of customer service.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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89 Likeliness to Recommend
96 Plan to Renew
91 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Salesforce Marketing Cloud?
Pros
- Helps Innovate
- Reliable
- Effective Service
- Saves Time
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Advanced Campaign Management
Marketing Analytics
Community Marketing Management
Social Media Marketing Management
Marketing Workflow Management
Marketing Asset Management
Email Marketing Automation
Advanced Data Segmentation
Marketing Operations Management
Multi Channel Integration
Mobile Marketing Management
Vendor Capability Ratings
Quality of Features
Business Value Created
Ease of IT Administration
Availability and Quality of Training
Ease of Data Integration
Product Strategy and Rate of Improvement
Breadth of Features
Ease of Implementation
Usability and Intuitiveness
Ease of Customization
Vendor Support
Salesforce Marketing Cloud Reviews
Jaione d.
- Role: Consultant
- Industry: Consulting
- Involvement: IT Development, Integration, and Administration
Submitted Sep 2022
A software in constant updating
Likeliness to Recommend
What differentiates Salesforce Marketing Cloud from other similar products?
Marketing Cloud is constantly updated and is more complete than other software with similar features. With Marketing Cloud you can develop a 360º automated marketing from a unique site.
What is your favorite aspect of this product?
The ability to manage social networks or email marketing campaigns from
What do you dislike most about this product?
Sometimes it takes a long time to upload, each additional package costs extra, and the platform does not take usability into account.
What recommendations would you give to someone considering this product?
That you will need specific training to understand the platform and its features, and that any additional packs come at a cost.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Cons
- Vendor Friendly Policies
- Leverages Incumbent Status
Regan P.
- Role: Sales Marketing
- Industry: Manufacturing
- Involvement: End User of Application
Submitted Sep 2022
Most effective in building digital experiences
Likeliness to Recommend
What differentiates Salesforce Marketing Cloud from other similar products?
Salesforce Marketing Cloud is a flexible platform that grows with our business and it is not a tool that can become obsolete. It's workflow functionality helps create targeted workflows by dragging and dropping actions onto a visual editor. Marketers can better understand customers and provide them with want they want with Saleforce Marketing Cloud
What is your favorite aspect of this product?
The cloud has solutions for every imaginable customer encounter, from the data that drives our strategy to the final phases of the digital journey. As I use Salesforce Marleting Cloud to contruct customee profiles using data-driven insights, I am able to develop more relevant messaging that speaks to customer's specific requirements
What do you dislike most about this product?
It is less configurable and the reason for this is that when updates and improvements are made to the platform, it doesn't break all of our customizations, it adds to them
What recommendations would you give to someone considering this product?
It all sounds great in theory but the only way to know what I am really talking about is to give Salesforce Marketing Cloud a try. If you want to grow and expand your marketing campaign, Salesforce Marketing Cloud is without doubt the way to go
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Ashim M.
- Role: Sales Marketing
- Industry: Other
- Involvement: IT Development, Integration, and Administration
Submitted Sep 2022
Efficient and user friendly.
Likeliness to Recommend
What differentiates Salesforce Marketing Cloud from other similar products?
It's ease of usability. Easy to learn.
What is your favorite aspect of this product?
The convenience of easy to use.
What do you dislike most about this product?
It could have more features. It must compete well with other alternatives.
What recommendations would you give to someone considering this product?
It is a user friendly platform.
Pros
- Reliable
- Performance Enhancing
- Acts with Integrity
- Over Delivered