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What is Salesforce Marketing Cloud?
Salesforce Marketing Cloud develops marketing automation and analytics software for email, mobile, social and online marketing. It also offers consulting and implementation services.[26] The software is sold primarily on a multi-year subscription basis. The price of the subscription is based on what features are enabled, number of users and level of customer service.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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89 Likeliness to Recommend
96 Plan to Renew
90 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+91 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Salesforce Marketing Cloud?
Pros
- Helps Innovate
- Reliable
- Effective Service
- Saves Time
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Advanced Campaign Management
Marketing Analytics
Community Marketing Management
Social Media Marketing Management
Email Marketing Automation
Marketing Asset Management
Marketing Workflow Management
Advanced Data Segmentation
Marketing Operations Management
Mobile Marketing Management
Multi Channel Integration
Vendor Capability Ratings
Quality of Features
Business Value Created
Availability and Quality of Training
Ease of Data Integration
Vendor Support
Breadth of Features
Ease of Customization
Product Strategy and Rate of Improvement
Usability and Intuitiveness
Ease of Implementation
Ease of IT Administration
Salesforce Marketing Cloud Reviews
Danielle M.
- Role: Sales Marketing
- Industry: Finance
- Involvement: End User of Application
Submitted Dec 2022
Extremely responsive designs and layouts
Likeliness to Recommend
What differentiates Salesforce Marketing Cloud from other similar products?
Salesforce Marketing Cloud lets us import our contact list for fast and easy email campaigns, and it’s even got list building tools and list segmentation that helped us get started. This service incorporates Facebook, Instagram, and Google ads into its mix, and Salesforce Marketing Cloud has a useful marketing calendar for keeping it all straight
What is your favorite aspect of this product?
Salesforce Marketing Cloud really pulls out all the stops when it comes to email marketing. We enjoy the attractive email templates that are responsive and totally customizable. The drag-and-drop editor is even more intuitive than the ones I have been using
What do you dislike most about this product?
We expect incredibly detailed analytics and reporting that includes data that many other marketing firms leave out, like what device is being used and which links are the hottest
What recommendations would you give to someone considering this product?
Salesforce Marketing Cloud is an affordable email marketing tool, especially considering the number of features you get. It makes it easy to create, optimize and send email campaigns, and combines SMS reminders with follow-up reminders for transactions
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Faizan ul H.
- Role: Sales Marketing
- Industry: Banking
- Involvement: End User of Application
Submitted Nov 2022
excellent features
Likeliness to Recommend
What differentiates Salesforce Marketing Cloud from other similar products?
it provides banks the capability to delve into customer career milestones
What is your favorite aspect of this product?
cloud technology feature
What do you dislike most about this product?
nothing. I just love it
What recommendations would you give to someone considering this product?
it helps you deliver unparallel customer experiences
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
John P.
- Role: Sales Marketing
- Industry: Finance
- Involvement: End User of Application
Submitted Oct 2022
The UX is great and the platform is reliable
Likeliness to Recommend
What differentiates Salesforce Marketing Cloud from other similar products?
Create drip email campaigns, individual broadcasts, or use Salesforce Marketing Cloud robust visual automation builder. One particularly great feature is the ability to split test within automations
What is your favorite aspect of this product?
Salesforce Marketing Cloud has a range of segmentation features that help to make our email campaigns more personalized, and improve conversion rates. We also make use of the A/B testing features to perfect our strategy
What do you dislike most about this product?
The ability to add email sequences, then pull them into the visual automation builder and do the same with forms too at the same time. With Salesforce Marketing Cloud I have to jump between these options, and I can't open both directly while editing the automations
What recommendations would you give to someone considering this product?
Salesforce Marketing Cloud offers a deep feature set which is extremely impressive when you consider their low price point. And they have an impressive user interface which makes the service enjoyable to use
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing