What is Salesforce CDP?
Customers have gone digital-first. And marketers must be data-first in order to engage with relevance, personalize every moment, and build trusted customer relationships. And they must do all this while driving revenue and working from anywhere. Salesforce CDP can help keep you centered with a single-source of truth — providing more intelligent, actionable, and trusted data at your fingertips.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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89 Likeliness to Recommend
96 Plan to Renew
4
Since last award
84 Satisfaction of Cost Relative to Value
3
Since last award
Emotional Footprint Overview
+97 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Salesforce CDP?
Pros
- Helps Innovate
- Efficient Service
- Inspires Innovation
- Respectful
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Real Time Capabilities
Data Security
CRM Integration
Dashboards, Analytics and Reporting
Omnichannel Integration
Data Aggregation
Data Enrichment
Behavioral Triggers
Vendor Capability Ratings
Business Value Created
Ease of Customization
Ease of Data Integration
Ease of IT Administration
Quality of Features
Ease of Implementation
Vendor Support
Breadth of Features
Product Strategy and Rate of Improvement
Availability and Quality of Training
Usability and Intuitiveness
Salesforce CDP Reviews
Marwa A.
- Role: Operations
- Industry: Healthcare
- Involvement: Business Leader or Manager
Submitted Oct 2023
reliable CRM tool that saves time and efforts
Likeliness to Recommend
What differentiates Salesforce CDP from other similar products?
it helps to manage customers data and makes it easy to reach
What is your favorite aspect of this product?
user friendly tool
What do you dislike most about this product?
I dislike nothing about it, it's great
What recommendations would you give to someone considering this product?
Keep improving!
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Chelsea E.
- Role: Consultant
- Industry: Other
- Involvement: End User of Application
Submitted Oct 2023
Excellent CRM Database!
Likeliness to Recommend
What differentiates Salesforce CDP from other similar products?
The organization of the product.
What is your favorite aspect of this product?
The numerous features it provides.
What do you dislike most about this product?
The cost is pricey and it takes some training.
What recommendations would you give to someone considering this product?
To use it to organize your client list and employee list.
Pros
- Helps Innovate
- Continually Improving Product
- Trustworthy
- Effective Service
- Role: Sales Marketing
- Industry: Technology
- Involvement: Vendor Management and Renewal
Submitted Jul 2023
Product is easy to use, platform is user friendly
Likeliness to Recommend
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing