What is Salesforce CDP?
Customers have gone digital-first. And marketers must be data-first in order to engage with relevance, personalize every moment, and build trusted customer relationships. And they must do all this while driving revenue and working from anywhere. Salesforce CDP can help keep you centered with a single-source of truth — providing more intelligent, actionable, and trusted data at your fingertips.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceSalesforce CDP Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Salesforce CDP.
89 Likeliness to Recommend
96 Plan to Renew
4
Since last award
84 Satisfaction of Cost Relative to Value
3
Since last award
Emotional Footprint Overview
+97 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Salesforce CDP?
Pros
- Helps Innovate
- Efficient Service
- Inspires Innovation
- Respectful
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Real Time Capabilities
Data Security
CRM Integration
Dashboards, Analytics and Reporting
Omnichannel Integration
Data Aggregation
Data Enrichment
Behavioral Triggers
Vendor Capability Ratings
Business Value Created
Ease of Customization
Ease of Data Integration
Ease of IT Administration
Quality of Features
Ease of Implementation
Vendor Support
Breadth of Features
Product Strategy and Rate of Improvement
Availability and Quality of Training
Usability and Intuitiveness
Salesforce CDP Reviews
- Role: Sales Marketing
- Industry: Technology
- Involvement: IT Leader or Manager
Submitted Dec 2023
Everyone should use this product!
Likeliness to Recommend
Pros
- Reliable
- Inspires Innovation
- Caring
- Helps Innovate
Nasseer Q.
- Role: Consultant
- Industry: Technology
- Involvement: End User of Application
Submitted Nov 2023
Superb Salesforce
Likeliness to Recommend
What differentiates Salesforce CDP from other similar products?
Its integration capabilites differentiates it with other products. It seemslessly integrated customer data from various sources,
What is your favorite aspect of this product?
Its allround capability and ability to adapt to different business models.
What do you dislike most about this product?
I am pretty much satisfied with sales force however if you are new to sales force it might take some time to get used to it because of its feature rich capabilities
What recommendations would you give to someone considering this product?
One of the best products out there in market, go for it.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing
Vaibhaw K.
- Role: Information Technology
- Industry: Technology
- Involvement: IT Development, Integration, and Administration
Submitted Oct 2023
Fantastic product!
Likeliness to Recommend
What differentiates Salesforce CDP from other similar products?
Salesforce CDP (Customer Data Platform) distinguishes itself from other similar products through its seamless integration with the broader Salesforce ecosystem. This integration allows businesses to leverage a comprehensive view of their customers' data and interactions across various touchpoints, including marketing, sales, and service. Salesforce CDP excels in providing a unified customer profile and allows for real-time data synchronization, enabling businesses to deliver highly personalized customer experiences. Additionally, its robust AI and analytics capabilities empower businesses to gain deep insights and make data-driven decisions,
What is your favorite aspect of this product?
My favorite aspect of Salesforce CDP is its robust integration with the broader Salesforce ecosystem. This integration allows for a seamless flow of customer data and interactions across various departments and channels, fostering a holistic and consistent approach to customer engagement.
What do you dislike most about this product?
One limitation I've found with Salesforce CDP is that its pricing can be quite high, which may make it less accessible for smaller businesses with limited budgets.
What recommendations would you give to someone considering this product?
For those considering Salesforce CDP, I would recommend a thorough assessment of your organization's customer data management needs and budget. Ensure that your business can maximize the platform's potential by leveraging its integration with other Salesforce tools and resources. Consider seeking advice from Salesforce experts or consultants to tailor the platform to your specific requirements, as it can be highly customizable. Also, make use of the available training and resources to ensure your team is well-prepared to make the most of this powerful tool. Finally, carefully evaluate the pricing structure to align it with your budget and exp
Pros
- Helps Innovate
- Reliable
- Unique Features
- Efficient Service