What is Salesforce CDP?
Customers have gone digital-first. And marketers must be data-first in order to engage with relevance, personalize every moment, and build trusted customer relationships. And they must do all this while driving revenue and working from anywhere. Salesforce CDP can help keep you centered with a single-source of truth — providing more intelligent, actionable, and trusted data at your fingertips.
Company Details
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Get AssistanceSalesforce CDP Ratings
Real user data aggregated to summarize the product performance and customer experience.
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89 Likeliness to Recommend
96 Plan to Renew
84 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+97 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Salesforce CDP?
Pros
- Helps Innovate
- Efficient Service
- Inspires Innovation
- Respectful
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Real Time Capabilities
Data Security
CRM Integration
Dashboards, Analytics and Reporting
Omnichannel Integration
Data Aggregation
Data Enrichment
Behavioral Triggers
Vendor Capability Ratings
Breadth of Features
Quality of Features
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of Customization
Business Value Created
Usability and Intuitiveness
Availability and Quality of Training
Ease of Implementation
Ease of IT Administration
Vendor Support
Salesforce CDP Reviews
Sarah L.
- Role: Sales Marketing
- Industry: Finance
- Involvement: End User of Application
Submitted Nov 2022
A Fantastic CDP
Likeliness to Recommend
What differentiates Salesforce CDP from other similar products?
It is not an average CDP because it includes smart audience data segmentation to help you group your audiences perfectly.
What is your favorite aspect of this product?
The Salesforce CDB can collect customer data from different multiple sources and streamline it into a perfect analysis platform.
What do you dislike most about this product?
It has an unfavorable pricing model.
What recommendations would you give to someone considering this product?
Salesforce is a great CDP with top-notch data visualizations and data linking. I would recommend them to go for it.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Enables Productivity
mayur k.
- Role: Sales Marketing
- Industry: Retail
- Involvement: Vendor Selection and Purchasing
Submitted Oct 2022
Great product
Likeliness to Recommend
What differentiates Salesforce CDP from other similar products?
It's reliable
What is your favorite aspect of this product?
Trustworthy
What do you dislike most about this product?
It's Features
What recommendations would you give to someone considering this product?
It's definitely worth
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Trustworthy
Vinah S.
- Role: Sales Marketing
- Industry: Consulting
- Involvement: End User of Application
Submitted Oct 2022
Tactical Customer Data Control Structure.
Likeliness to Recommend
What differentiates Salesforce CDP from other similar products?
Salesforce CDP holds and analyze the data that customer have for swift communications..
What is your favorite aspect of this product?
Salesforce CDP has apprehensive ways of collecting details from the customers profile..
What do you dislike most about this product?
Salesforce CDP ensure the marketing analytics conducted are extensive and useful.
What recommendations would you give to someone considering this product?
Salesforce CDP saves on the communications stress due to the availability of the clients details.
Pros
- Helps Innovate
- Continually Improving Product
- Reliable
- Performance Enhancing