Salesforce CDP Logo Award Winner Product Badge
Salesforce CDP Logo Award Winner Product Badge
Salesforce.com Inc

Salesforce CDP

8.7 /10
Category
Salesforce CDP
8.7 /10

What is Salesforce CDP?

Customers have gone digital-first. And marketers must be data-first in order to engage with relevance, personalize every moment, and build trusted customer relationships. And they must do all this while driving revenue and working from anywhere. Salesforce CDP can help keep you centered with a single-source of truth — providing more intelligent, actionable, and trusted data at your fingertips.

Company Details


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Awards & Recognition

Salesforce CDP won the following awards in the Customer Data Platform category

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Salesforce CDP Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Salesforce CDP.

89 Likeliness to Recommend

96 Plan to Renew

84 Satisfaction of Cost Relative to Value


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Emotional Footprint Overview

+97 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Salesforce CDP?

0% Negative
5% Neutral
95% Positive

Pros

  • Helps Innovate
  • Efficient Service
  • Inspires Innovation
  • Respectful

Feature Ratings

Average 87

Real Time Capabilities

90

Data Security

89

CRM Integration

88

Dashboards, Analytics and Reporting

88

Omnichannel Integration

87

Data Aggregation

87

Data Enrichment

86

Behavioral Triggers

81

Vendor Capability Ratings

Average 84

Breadth of Features

89

Quality of Features

87

Ease of Data Integration

87

Product Strategy and Rate of Improvement

86

Ease of Customization

86

Business Value Created

84

Usability and Intuitiveness

83

Availability and Quality of Training

82

Ease of Implementation

82

Ease of IT Administration

82

Vendor Support

79

Salesforce CDP Reviews

Anand K.

  • Role: Public Sector
  • Industry: Consulting
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Sep 2022

Excellent tool for increasing sales management.

Likeliness to Recommend

10 /10

What differentiates Salesforce CDP from other similar products?

Existing email synchronization in an app enables access to mail for all purposes, as well as updates to the sales process and customer relationship management, from a single platform. You can categories and retrieve the leads with ease due to the Salesforce marketing cloud. It's a very knowledgeable cloud that aids in the upkeep of reliable MIS reporting.

What is your favorite aspect of this product?

The best feature of this tool is its integration with AI, which enables businesses to gain even deeper insights into their clientele and better understand them personally. This tool is also quite flexible, which further enhances its value. Every channel, including email studio, mobile studio, social studies, etc., offers a customized customer experience. Your social media accounts can all be managed in one place, so you don't have to go from one site to another.

What do you dislike most about this product?

Salesforce can't assist you in handling a lot of information. The reporting portion is susceptible to even the slightest modification, and the data format is not always straightforward. Additionally, it can be challenging to discern between folders and subfolders. It cannot be easy to manage all fields, all program, etc., with flexibility, adjustments, and adaption.

What recommendations would you give to someone considering this product?

enables the tracking, sharing, and using of data and comments for sales and problem-solving scenarios. For businesses dealing with enormous amounts of data, Salesforce is incredibly helpful. The best feature of a standard reference to track the life cycle of a service opportunity is the production of tickets. We used Salesforce to increase our productivity and sales closing abilities while automating some tedious tasks.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Piper-Bjö E.

  • Role: Operations
  • Industry: Healthcare
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jul 2022

Keep customer data on line with Salesforce CDP.

Likeliness to Recommend

10 /10

What differentiates Salesforce CDP from other similar products?

Now that Salesforce CDP is our all-encompassing solution, we utilize everything and anything. This helps us create real-time contextual audiences, enhance analytics, protect the privacy of user data, and enhance channel engagement and performance. It is also fairly simple to use and comprehend.

What is your favorite aspect of this product?

The support staff constantly assists us in understanding our findings if we have any queries, and they do it without raising a fuss. A higher consumer rate of exchange was what we were looking for to increase revenue. We launched a marketing campaign on our website's main page with the aid of the converter suite and website push notifications capabilities provided by Salesforce CDP.

What do you dislike most about this product?

Regrettably, Salesforce CDP does not provide any capabilities for bespoke statistics. There may be an issue in the panel that has to be fixed when we introduce a new API. Additionally, we've observed that occasionally push notifications still reach our clients' devices even when DND or silent hours are on.

What recommendations would you give to someone considering this product?

One of the greatest cross-channel campaign management platforms accessible right now is now without hesitation Salesforce CDP. It has so many characteristics that there is no place for criticism. You receive several bang for the buck with Salesforce CDP in addition to good value for your money. Just be careful to fully understand how to use every function so you don't overlook something.

Pros

  • Helps Innovate
  • Reliable
  • Enables Productivity
  • Trustworthy

Shyamal P.

  • Role: Sales Marketing
  • Industry: Chemicals
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted Jul 2022

Salesforce cdp one word - It's "Perfect"

Likeliness to Recommend

10 /10

What differentiates Salesforce CDP from other similar products?

It's easy to use, excess data wherever you are, business insight, sales analytics, improve sales process,

What is your favorite aspect of this product?

Using a series of solutions, you can achieve a single, actionable view of your customer built on the world's #1 customer platform

What do you dislike most about this product?

Nothing as such, will let you know if anything need to improve

What recommendations would you give to someone considering this product?

I suggest if you want to grow your business, want to improve sales process must go with salesforce cdp

Pros

  • Helps Innovate
  • Performance Enhancing
  • Enables Productivity
  • Unique Features

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