What is Salesforce CDP?
Customers have gone digital-first. And marketers must be data-first in order to engage with relevance, personalize every moment, and build trusted customer relationships. And they must do all this while driving revenue and working from anywhere. Salesforce CDP can help keep you centered with a single-source of truth — providing more intelligent, actionable, and trusted data at your fingertips.
Company Details
Need Assistance?
We're here to help you with understanding our reports and the data inside to help you make decisions.
Get AssistanceSalesforce CDP Ratings
Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard
to access more information on Salesforce CDP.
89 Likeliness to Recommend
96 Plan to Renew
84 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+97 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Salesforce CDP?
Pros
- Helps Innovate
- Efficient Service
- Inspires Innovation
- Respectful
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Real Time Capabilities
Data Security
CRM Integration
Dashboards, Analytics and Reporting
Omnichannel Integration
Data Aggregation
Data Enrichment
Behavioral Triggers
Vendor Capability Ratings
Breadth of Features
Quality of Features
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of Customization
Business Value Created
Usability and Intuitiveness
Availability and Quality of Training
Ease of Implementation
Ease of IT Administration
Vendor Support
Salesforce CDP Reviews
Venkat N.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Jul 2022
Digestable dashboards, easy use to use
Likeliness to Recommend
What differentiates Salesforce CDP from other similar products?
Haven't evaluated other tools, based on good reviews on salesforce
What is your favorite aspect of this product?
easy to understand dashboards, ease of creating multiple reports
What do you dislike most about this product?
never came across any limitations on the features at the moment
What recommendations would you give to someone considering this product?
great tool. based on my usage i have no limitations
Pros
- Reliable
- Trustworthy
- Efficient Service
- Effective Service
Abhishek S.
- Role: Information Technology
- Industry: Electronics
- Involvement: IT Development, Integration, and Administration
Submitted Jun 2022
Unified customer profiles. Privacy management
Likeliness to Recommend
What differentiates Salesforce CDP from other similar products?
Unified customer profiles. Privacy management. Data ingestion service. Integration with Mulesoft API platform
What is your favorite aspect of this product?
Advanced resolutions with data linking and fuzzy matching. Connection to other Salesforce portfolio solutions. Customer segments with contact- and event-focused data sources
What do you dislike most about this product?
I couldn't find any negative reviews
What recommendations would you give to someone considering this product?
Advanced resolutions with data linking and fuzzy matching. Connection to other Salesforce portfolio solutions. Customer segments with contact- and event-focused data sources.
Pros
- Helps Innovate
- Reliable
- Performance Enhancing
- Enables Productivity
Zoe Y.
- Role: Sales Marketing
- Industry: Manufacturing
- Involvement: Business Leader or Manager
Submitted Jun 2022
easy to use, traceability function
Likeliness to Recommend
What differentiates Salesforce CDP from other similar products?
easy to adapt
What is your favorite aspect of this product?
email traceability, easy for project management, business analysis
What do you dislike most about this product?
need more guidance for studying how to use
What recommendations would you give to someone considering this product?
suggest you could give a try, that helps your life easier
Pros
- Saves Time
- Continually Improving Product
- Trustworthy
- Efficient Service