What is Salesforce CDP?
Customers have gone digital-first. And marketers must be data-first in order to engage with relevance, personalize every moment, and build trusted customer relationships. And they must do all this while driving revenue and working from anywhere. Salesforce CDP can help keep you centered with a single-source of truth — providing more intelligent, actionable, and trusted data at your fingertips.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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89 Likeliness to Recommend
96 Plan to Renew
84 Satisfaction of Cost Relative to Value
Emotional Footprint Overview
+97 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Salesforce CDP?
Pros
- Helps Innovate
- Efficient Service
- Inspires Innovation
- Respectful
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
Real Time Capabilities
Data Security
CRM Integration
Dashboards, Analytics and Reporting
Omnichannel Integration
Data Aggregation
Data Enrichment
Behavioral Triggers
Vendor Capability Ratings
Breadth of Features
Quality of Features
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of Customization
Business Value Created
Usability and Intuitiveness
Availability and Quality of Training
Ease of Implementation
Ease of IT Administration
Vendor Support
Salesforce CDP Reviews
Sam H.
- Role: Sales Marketing
- Industry: Gaming and Hospitality
- Involvement: End User of Application
Submitted May 2022
Great features and easy usage
Likeliness to Recommend
What differentiates Salesforce CDP from other similar products?
That everyone on the team can see each other’s notes so it is easy to see where people are at with each stage of conversation
What is your favorite aspect of this product?
Having all data and information in one place and that you can see deal lines
What do you dislike most about this product?
When it goes down it’s like you’re whole world has stop without being able to us it
What recommendations would you give to someone considering this product?
Make sure that you are going to use it to its full potential before signing up
Pros
- Saves Time
- Acts with Integrity
- Transparent
- Continually Improving Product
Mariam K.
- Role: Operations
- Industry: Shipping
- Involvement: End User of Application
Submitted Apr 2022
Easy to communicate with other teams, as well
Likeliness to Recommend
What differentiates Salesforce CDP from other similar products?
You can leave a note to a team member that the task needs to be solved asap. Also, you can send new devices to partners and solve problems easily.
What is your favorite aspect of this product?
user-friendly, easy to use site.
What do you dislike most about this product?
When you try to search a partner you may find several ones and you have to choose each of them to understand which one is active.
What recommendations would you give to someone considering this product?
Consider to find out prices.
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Unique Features
Catrin D.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted Feb 2022
Tailored, strong reporting, difficult navigation
Likeliness to Recommend
What differentiates Salesforce CDP from other similar products?
Can easily pull any kind of necessary reports
What is your favorite aspect of this product?
Reporting, and how well we can tailor the platform to our business needs
What do you dislike most about this product?
Navigation can be confusing
What recommendations would you give to someone considering this product?
Ensure to configure the platform correctly to your business needs
Pros
- Reliable
- Security Protects
- Enables Productivity
- Unique Features
Cons
- Less Effective Service
- Less Caring
- Charges for Enhancements