What is Salesforce CDP?
Customers have gone digital-first. And marketers must be data-first in order to engage with relevance, personalize every moment, and build trusted customer relationships. And they must do all this while driving revenue and working from anywhere. Salesforce CDP can help keep you centered with a single-source of truth — providing more intelligent, actionable, and trusted data at your fingertips.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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89 Likeliness to Recommend
97 Plan to Renew
1
Since last award
86 Satisfaction of Cost Relative to Value
2
Since last award
Emotional Footprint Overview
+96 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love Salesforce CDP?
Pros
- Efficient Service
- Respectful
- Client Friendly Policies
- Fair
How to read the Emotional Footprint
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Negative
Neutral
Positive
Feature Ratings
Data Security
Real Time Capabilities
Dashboards, Analytics and Reporting
CRM Integration
Data Aggregation
Omnichannel Integration
Data Enrichment
Behavioral Triggers
Vendor Capability Ratings
Breadth of Features
Ease of Data Integration
Product Strategy and Rate of Improvement
Ease of Customization
Quality of Features
Availability and Quality of Training
Usability and Intuitiveness
Ease of IT Administration
Business Value Created
Ease of Implementation
Vendor Support
Salesforce CDP Reviews
Shweta S.
- Role: Finance
- Industry: Education
- Involvement: End User of Application
Submitted May 2024
Great features and ease of use
Likeliness to Recommend
What differentiates Salesforce CDP from other similar products?
I didn't find anything being close to CDP when it comes to connect and unify customer data across systems.
What is your favorite aspect of this product?
Cross-channel engagement behavior of the tool.
What do you dislike most about this product?
The product can take a a lot of time for a new person to get fully trained up on since there's a lot of functionalities.
What recommendations would you give to someone considering this product?
The product can help you consolidate customer data across your many different Salesforce organizations, like sales, service, commerce, marketing, into a single unified customer profile. So if you are looking for good customer experience, go for it.
Pros
- Trustworthy
- Efficient Service
- Effective Service
- Caring
Please tell us why you think this review should be flagged.
Shivam K.
- Role: Information Technology
- Industry: Technology
- Involvement: End User of Application
Submitted May 2024
robust customer data management capabilities
Likeliness to Recommend
What differentiates Salesforce CDP from other similar products?
its seamless integration with the broader Salesforce ecosystem
What is your favorite aspect of this product?
its ability to unify customer data from various sources
What do you dislike most about this product?
pricing of Salesforce CDP is on the higher end, especially for smaller businesses or those with limited budgets
What recommendations would you give to someone considering this product?
It has excellent crm features so don't hesitate while purchasing it. It will boost your business
Pros
- Continually Improving Product
- Reliable
- Performance Enhancing
- Enables Productivity
Please tell us why you think this review should be flagged.
Sarah U.
- Role: Information Technology
- Industry: Healthcare
- Involvement: Business Leader or Manager
Submitted Feb 2024
Fantastic product!"
Likeliness to Recommend
What differentiates Salesforce CDP from other similar products?
Ease of use
What is your favorite aspect of this product?
Having all my client info in one CRM
What do you dislike most about this product?
slowness- over all happy with it
What recommendations would you give to someone considering this product?
it will help your internal teams workflow
Pros
- Performance Enhancing
- Unique Features
- Efficient Service
- Saves Time
Please tell us why you think this review should be flagged.
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