Salesforce CDP Logo Award Winner Product Badge
Salesforce CDP Logo Award Winner Product Badge
Salesforce.com Inc

Salesforce CDP

8.7 / 10
Category
Salesforce CDP
8.7 / 10

What is Salesforce CDP?

Customers have gone digital-first. And marketers must be data-first in order to engage with relevance, personalize every moment, and build trusted customer relationships. And they must do all this while driving revenue and working from anywhere. Salesforce CDP can help keep you centered with a single-source of truth — providing more intelligent, actionable, and trusted data at your fingertips.

Company Details


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Awards & Recognition

Salesforce CDP won the following awards in the Customer Data Platform category

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Salesforce CDP Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Salesforce CDP.

89 Likeliness to Recommend

96 Plan to Renew

4
Since last award

84 Satisfaction of Cost Relative to Value

3
Since last award


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Emotional Footprint Overview

+97 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Salesforce CDP?

0% Negative
5% Neutral
95% Positive

Pros

  • Helps Innovate
  • Efficient Service
  • Inspires Innovation
  • Respectful

Feature Ratings

Average 87

Real Time Capabilities

90

Data Security

89

CRM Integration

88

Dashboards, Analytics and Reporting

88

Omnichannel Integration

87

Data Aggregation

87

Data Enrichment

86

Behavioral Triggers

81

Vendor Capability Ratings

Average 84

Business Value Created

100

Ease of Customization

100

Ease of Data Integration

100

Ease of IT Administration

100

Quality of Features

100

Ease of Implementation

97

Vendor Support

97

Breadth of Features

95

Product Strategy and Rate of Improvement

95

Availability and Quality of Training

92

Usability and Intuitiveness

91

Salesforce CDP Reviews

Destiny H.

  • Role: Consultant
  • Industry: Insurance
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2023

The BEST all-in-one

Likeliness to Recommend

8 / 10

What differentiates Salesforce CDP from other similar products?

Salesforce is your all-in-one integrated software, This includes email, chat, phone, customer data and much more depending on your IT customization,

What is your favorite aspect of this product?

The very thing that makes Salesforce different from others. Your all-in-one solution for phone, chat, email, customer data, knowledge base, notes, and much more.

What do you dislike most about this product?

There isn't anything to dislike, it has never failed me.

What recommendations would you give to someone considering this product?

Salesforce is the only software you need to be successful in terms of managing customer data. I would highly recommend this or even a different one since Salesforce has a dozen entities.

Pros

  • Continually Improving Product
  • Reliable
  • Performance Enhancing
  • Unique Features

Sai R.

  • Role: Sales Marketing
  • Industry: Consulting
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2023

Salesforce is the Ideal CDP

Likeliness to Recommend

9 / 10

What differentiates Salesforce CDP from other similar products?

Salesforce CDP is a very intuitive product that creates a seamless way to gather, analyze, and look at customer data easily! Easy to visualize the customer data using Salesforce.

What is your favorite aspect of this product?

The product makes it very dynamic and easy to visualize all your customer data and helps understand your users better

What do you dislike most about this product?

Salesforce is an elite product but more technical support with implementation could be helpful.

What recommendations would you give to someone considering this product?

Highly recommend Salesforce for all your CDP needs.

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Cy S.

  • Role: Sales Marketing
  • Industry: Manufacturing
  • Involvement: IT Leader or Manager
Validated Review
Verified Reviewer

Submitted Dec 2023

Great CDP for aggregating customer data

Likeliness to Recommend

10 / 10

What differentiates Salesforce CDP from other similar products?

Excellent and intuitive UI, easy to adapt and learn

What is your favorite aspect of this product?

One-stop-shop for organization

What do you dislike most about this product?

Similar to other competitor offerings

What recommendations would you give to someone considering this product?

Give it a try, this has been our top choice when assessing options

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

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