What is MoEngage?
MoEngage is an intelligent customer engagement platform for the customer-obsessed marketer. We help you delight your customers and retain them for longer. With MoEngage you can analyze customer behavior and engage them with personalized communication across the web, mobile, and email. MoEngage is a full-stack solution consisting of powerful customer analytics, AI-powered customer journey orchestration, and personalization - in one dashboard.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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90 Likeliness to Recommend
1
Since last award
100 Plan to Renew
95 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+83 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love MoEngage?
Pros
- Reliable
- Enables Productivity
- Efficient Service
- Caring
Cons
- Less Generous
- Under Delivered
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
API Framework
Mobile Functionality
Device and Browser Analytics
Data Management
Marketing Analytics
Analytics and Reporting
Audience Segmentation
Data Analysis and Survey Function
Conversion Analysis
Data Warehousing
Data Integrity
Vendor Capability Ratings
Product Strategy and Rate of Improvement
Ease of Customization
Business Value Created
Quality of Features
Usability and Intuitiveness
Breadth of Features
Availability and Quality of Training
Ease of Implementation
Vendor Support
Ease of IT Administration
Ease of Data Integration
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MoEngage Reviews
Marie H.
- Role: Sales Marketing
- Industry: Technology
- Involvement: End User of Application
Submitted May 2023
The Secret Sauce for Customer Retention
Likeliness to Recommend
What differentiates MoEngage from other similar products?
Moengage stands out from other similar products due to its robust set of features and user-friendly interface. It provides advanced segmentation capabilities that allow us to target specific user groups with personalized messages. For example, we can send push notifications to users who have abandoned their carts or create campaigns to re-engage users who haven't visited our website in a while.
What is your favorite aspect of this product?
My favorite aspect of Moengage is its ease of use. The platform is intuitive and user-friendly, which makes it easy to navigate and learn. I also appreciate the level of customization it provides, allowing us to create tailored campaigns based on our business needs.
What do you dislike most about this product?
There is very little to dislike about Moengage. The only thing that I would like to see improved is the reporting section. While the data provided is useful, it can be challenging to interpret without significant manual analysis.
What recommendations would you give to someone considering this product?
I would suggest creating a detailed plan of how you want to use Moengage to achieve your business objectives. This will help you make the most of the platform's capabilities and achieve the desired results.
Pros
- Saves Time
- Over Delivered
- Friendly Negotiation
- Helps Innovate
Abdulloh C.
- Role: Information Technology
- Industry: Retail
- Involvement: IT Leader or Manager
Submitted Jun 2022
Good products with well functioning features
Likeliness to Recommend
What differentiates MoEngage from other similar products?
Moengage lead workflow management work really well. We can manage and strategize conversion easily. The campaign and survey also conducted seamlessly. The existing of throttling function for certain audience sizes also help in managing traffic to the servers. Events tracking and management also easy to use. Sandboxing environment work well.
What is your favorite aspect of this product?
Sandboxing environment for testing purposes and Moengage flow dashboard helps a lot.
What do you dislike most about this product?
The datawarehouses is hard to use from third party perspective. So we have to do a lot of manual parsing to custom analysis in our ends.
What recommendations would you give to someone considering this product?
Create a good consolidated segmentation beforehand. Make sure to have person to be contactable when implementing new schema/system. Event tracking have soft limit and it might cause confusion because no clear error reported when we hit the limit instead of just the data not gathered properly.
Pros
- Caring
- Saves Time
- Respectful
- Helps Innovate
Cons
- Less Generous
- Under Delivered
Gurkeerat S.
- Role: Finance
- Industry: Finance
- Involvement: End User of Application
Submitted Sep 2021
Good and effecttive data solutions
Likeliness to Recommend
What differentiates MoEngage from other similar products?
satisfactory mobile partner
What is your favorite aspect of this product?
Mobile features
What do you dislike most about this product?
Inconstent
What recommendations would you give to someone considering this product?
Good product
Pros
- Reliable
- Performance Enhancing
- Enables Productivity
- Continually Improving Product
Cons
- Inhibits Innovation
- Commodity Features
