MoEngage
8.0 /10

What is MoEngage?

MoEngage is an intelligent customer engagement platform for the customer-obsessed marketer. We help you delight your customers and retain them for longer. With MoEngage you can analyze customer behavior and engage them with personalized communication across the web, mobile, and email. MoEngage is a full-stack solution consisting of powerful customer analytics, AI-powered customer journey orchestration, and personalization - in one dashboard.

Company Details


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Awards & Recognition

MoEngage won the following awards in the Product Analytics category

MoEngage Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on MoEngage.

90 Likeliness to Recommend

1
Since last award

100 Plan to Renew

95 Satisfaction of Cost Relative to Value

1
Since last award


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Emotional Footprint Overview

+83 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love MoEngage?

5% Negative
9% Neutral
86% Positive

Pros

  • Reliable
  • Enables Productivity
  • Efficient Service
  • Caring

Cons

  • Less Generous
  • Under Delivered

Feature Ratings

Average 90

API Framework

95

Mobile Functionality

95

Device and Browser Analytics

93

Data Management

91

Marketing Analytics

90

Analytics and Reporting

90

Audience Segmentation

89

Data Analysis and Survey Function

84

Conversion Analysis

84

Data Warehousing

82

Data Integrity

82

Vendor Capability Ratings

Average 86

Product Strategy and Rate of Improvement

95

Ease of Customization

93

Business Value Created

91

Quality of Features

89

Usability and Intuitiveness

89

Breadth of Features

87

Availability and Quality of Training

86

Ease of Implementation

84

Vendor Support

84

Ease of IT Administration

80

Ease of Data Integration

77

MoEngage Reviews

Akshit G.

  • Role: Sales Marketing
  • Industry: Media
  • Involvement: Business Leader or Manager
Validated Review
Verified Reviewer

Submitted May 2024

Must Have for Customer Engagement

Likeliness to Recommend

9 /10

What differentiates MoEngage from other similar products?

It has better and advanced features in comparison to its competitors

What is your favorite aspect of this product?

RFM Segmentation Analysis

What do you dislike most about this product?

The pricing is high in comparison to others

What recommendations would you give to someone considering this product?

Try MoEngage with other competitors and decide on features and costing accordingly

Pros

  • Efficient Service
  • Effective Service
  • Continually Improving Product
  • Enables Productivity

Cons

  • Less Generous
  • Less Friendly Negotiation
  • Under Delivered

Sai P.

  • Role: Sales Marketing
  • Industry: Media
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Jan 2024

Marketing automation and user Engagement software

Likeliness to Recommend

10 /10

What differentiates MoEngage from other similar products?

1. MoEngage is the tool of choice for our team when it comes to scheduling different types of notifications for our users. 2. One of the best features of MoEngage, which is often overlooked, is the convenience it offers when used on mobile devices. It has proven to be especially useful in critical situations. The efficiency of the web version is also highly commendable. 3. I frequently rely on MoEngage's analyze feature, which allows me to examine user behavior, retention, session duration, source of users, uninstalls, and more.

What is your favorite aspect of this product?

1. MoEngage is an excellent solution that enables us to improve user retention and re-engagement by delivering customized push and in-app notifications. It allows us to target dormant users with personalized notifications that are highly relevant to their interests. 2. MoEngage provides highly interactive and visually appealing charts and graphs that help us analyze user behavior and journey. This analysis helps us identify useful user patterns and activity across various features of the platform.

What do you dislike most about this product?

1. The tool seems to provide inflated data for various metrics such as impressions delivered, daily uninstalls, and other important down-the-funnel events, making it an unreliable tool for data analysis. 2. MoEngage takes a considerable amount of time to load data when analyzing user paths, funnels, behavior, or any other analysis that involves custom events and attributes.

What recommendations would you give to someone considering this product?

If you're looking to improve your marketing results, you might want to check out MoEngage. It's a powerful platform that can help businesses of all sizes engage with their customers in a better way. But before you make a decision, it's important to consider your needs and budget. Don't worry, I'm here to help you out!

Pros

  • Helps Innovate
  • Continually Improving Product
  • Reliable
  • Performance Enhancing

Nikita S.

  • Role: Sales Marketing
  • Industry: Technology
  • Involvement: End User of Application
Validated Review
Verified Reviewer

Submitted Dec 2023

Easy to use and your everyday marketing companion

Likeliness to Recommend

9 /10

What differentiates MoEngage from other similar products?

It has better analytics features than others

What is your favorite aspect of this product?

I like the Content API feature the most

What do you dislike most about this product?

The pricing is high

What recommendations would you give to someone considering this product?

It is a must use and try for growth guys

Pros

  • Continually Improving Product
  • Enables Productivity
  • Respectful
  • Helps Innovate

Cons

  • Less Generous

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