What is MoEngage?
MoEngage is an intelligent customer engagement platform for the customer-obsessed marketer. We help you delight your customers and retain them for longer. With MoEngage you can analyze customer behavior and engage them with personalized communication across the web, mobile, and email. MoEngage is a full-stack solution consisting of powerful customer analytics, AI-powered customer journey orchestration, and personalization - in one dashboard.
Company Details
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Real user data aggregated to summarize the product performance and customer experience.
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90 Likeliness to Recommend
1
Since last award
100 Plan to Renew
95 Satisfaction of Cost Relative to Value
1
Since last award
Emotional Footprint Overview
+83 Net Emotional Footprint
The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.
How much do users love MoEngage?
Pros
- Reliable
- Enables Productivity
- Efficient Service
- Caring
Cons
- Less Generous
- Under Delivered
Emotional Footprint
How to Read
Positive
Neutral
Negative
The Net Emotional Footprint measures high-level user sentiment towards particular product offerings. It aggregates emotional response ratings for various dimensions of the vendor-client relationship and product effectiveness, creating a powerful indicator of overall user feeling toward the vendor and product.
While purchasing decisions shouldn't be based on emotion, it's valuable to know what kind of emotional response the vendor you're considering elicits from their users.
Footprint
Feature Ratings
API Framework
Mobile Functionality
Device and Browser Analytics
Data Management
Marketing Analytics
Analytics and Reporting
Audience Segmentation
Data Analysis and Survey Function
Conversion Analysis
Data Warehousing
Data Integrity
Vendor Capability Ratings
Product Strategy and Rate of Improvement
Ease of Customization
Business Value Created
Quality of Features
Usability and Intuitiveness
Breadth of Features
Availability and Quality of Training
Ease of Implementation
Vendor Support
Ease of IT Administration
Ease of Data Integration
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MoEngage Reviews
Anirban S.
- Role: Sales Marketing
- Industry: Education
- Involvement: Business Leader or Manager
Submitted Dec 2023
Great tool for segmentation and communication
Likeliness to Recommend
What differentiates MoEngage from other similar products?
The Sesgmentation of MoEngage is far better than other similar products in the Industry. Moreover features like Global Control Group, Reachability across all channels (Email, WhatsApp, Push and SMS), custom events with multiple attributes are missing in most competitor products and that is why MoEngage is far better than the other products.
What is your favorite aspect of this product?
I love the Live Segmentation and Reachability features of MoEngage the most. Push Reachability and Email Reachability stats while creating a custom segment allows me to plan well in advance which modes of communication to use for targeting that particular custom segment. Also, the custom-event based triggering of flows, along with delay option and personalisation within individual campaigns, helps to create the perfect customer experience.
What do you dislike most about this product?
The bug of users not entering the event-triggered flows, when specific filters are put in, continues to be a major blocker for us with the MoEngage tool. Although their Solutions Engineering team has suggested alternative solutions, some edge-cases and specific use-cases are not solved with those solutions. In fact, only when they release the Live Segmentation feature for flows, the problem will be solved and hence it sometimes becomes disgusting when critical flows suffer from this problem of users not entering the flow.
What recommendations would you give to someone considering this product?
I would suggest to wait for the release of the Live Segmentation feature on flows before entering into a contract. Moreover, although the MoEngage team claims to have native integration with multiple communication partners or vendors, when it comes to actual integration, it often takes more than 2 weeks due to multiple technology blockers.
Pros
- Enables Productivity
- Fair
- Acts with Integrity
- Friendly Negotiation
Akshit G.
- Role: Sales Marketing
- Industry: Media
- Involvement: IT Development, Integration, and Administration
Submitted Dec 2023
My Growth Marketing helper
Likeliness to Recommend
What differentiates MoEngage from other similar products?
It has distinctive features and better customer support
What is your favorite aspect of this product?
I love the advanced RFM Segmentation feature
What do you dislike most about this product?
The cost is something that I do not like
What recommendations would you give to someone considering this product?
It is a worth buy for any company looking for a CRM tool
Pros
- Performance Enhancing
- Unique Features
- Effective Service
- Saves Time
Cons
- Charges for Enhancements
- Less Generous
NIKITA S.
- Role: Sales Marketing
- Industry: Media
- Involvement: Business Leader or Manager
Submitted Dec 2023
Easy to use, your marketing companion
Likeliness to Recommend
What differentiates MoEngage from other similar products?
It has many unique features which are better than others
What is your favorite aspect of this product?
I love the marketing analytics it gives with great visualization
What do you dislike most about this product?
Sometimes there is little help from the integration team
What recommendations would you give to someone considering this product?
I would suggest them to definitely try the free version once
Pros
- Continually Improving Product
- Performance Enhancing
- Unique Features
- Efficient Service
