Intuit

Mailchimp

8.7 /10

What is Mailchimp?

Everyone starts small. But with the right resources, you can execute big plans. MailChimp’s features are powerful enough for Fortune 500 companies at a price point that works for anyone. You know your business. We’ll help you grow it.

Company Details

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Awards & Recognition

Mailchimp won the following awards in the Email Marketing category

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0 Top Rated Capabilities

1 Top Rated Features

2023

0 Top Rated Capabilities

1 Top Rated Features

2022

Mailchimp Ratings

Real user data aggregated to summarize the product performance and customer experience.
Download the entire Product Scorecard to access more information on Mailchimp.

86 Likeliness to Recommend

1
Since last award

92 Plan to Renew

1
Since last award

85 Satisfaction of Cost Relative to Value

1
Since last award

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Emotional Footprint Overview

+85 Net Emotional Footprint

The emotional sentiment held by end users of the software based on their experience with the vendor. Responses are captured on an eight-point scale.

How much do users love Mailchimp?

3% Negative

8% Neutral

89% Positive

Pros

Reliable
Respectful
Acts with Integrity
Enables Productivity

Feature Ratings

Average 85

Email Delivery

Campaign Management

Basic Reporting and Analytics

Email Templates

Contact Database

Mobile Optimized

Segmentation

Auto-Responders

A/B Testing

SPAM Compliance

Surveys and Polling

Vendor Capability Ratings

Average 82

Ease of Implementation

Business Value Created

Usability and Intuitiveness

Ease of Data Integration

Ease of Customization

Quality of Features

Ease of IT Administration

Breadth of Features

Product Strategy and Rate of Improvement

Availability and Quality of Training

Vendor Support

Also Featured in...

Marketing Automation - B2C

Score 8.7

View Mailchimp in this category (opens in a new tab)

Marketing Automation - B2B

Score 8.7

View Mailchimp in this category (opens in a new tab)

Mailchimp Reviews

Pablo R.

Role: Sales Marketing
Industry: Telecommunications
Involvement: IT Leader or Manager

Validated Review

Verified Reviewer

Submitted Feb 2023

Easy to use, but a bit pricey.

Likeliness to Recommend

8 /10

What differentiates Mailchimp from other similar products?

Ease of use: Mailchimp is known for being user-friendly and easy to use. Its interface is intuitive and simple to navigate, making it accessible to users with varying levels of technical expertise. Integrations: Mailchimp offers a wide range of integrations with other popular marketing tools, including social media platforms, e-commerce platforms, and more. This allows users to easily connect their email campaigns with their other marketing efforts.

What is your favorite aspect of this product?

Mailchimp offers a variety of features to help businesses of all sizes manage their email marketing campaigns.

What do you dislike most about this product?

Pricing: While Mailchimp offers a free plan, some users have found the pricing to be higher compared to similar products. However, the pricing is also based on the features and capabilities that Mailchimp offers. Limited A/B testing: While Mailchimp does offer A/B testing, some users have found the options to be somewhat limited. They would like to see more advanced A/B testing options and more control over the test parameters.

What recommendations would you give to someone considering this product?

If you're considering using Mailchimp, here are a few recommendations to keep in mind: Start with a plan that meets your needs: Mailchimp offers a variety of pricing plans, from a free plan to more advanced paid plans. Take the time to review the different plans and features available and choose one that meets your specific needs and budget. Take advantage of the educational resources: Mailchimp provides a wealth of educational resources and support to its users. Take advantage of these resources to learn how to get the most out of the platform and stay up-to-date on best practices for email marketing.

Pros

Reliable
Performance Enhancing
Enables Productivity
Unique Features

Cons

Vendor Friendly Policies
Vendor's Interest First
Less Generous

António P.

Role: C-Level
Industry: Consulting
Involvement: Initial Implementation

Validated Review

Verified Reviewer

Submitted Feb 2023

Quality and easy to use, but can become expensive

Likeliness to Recommend

6 /10

What differentiates Mailchimp from other similar products?

The wide range of quality features and user-friendly interface. It also has a strong brand presence in the market, which can be a factor for some users.

What is your favorite aspect of this product?

Its user-friendly interface. I find it very easy to use, which makes it simple for me to manage my clients' email marketing campaigns. It's also pleasurable to use in terms of UX.

What do you dislike most about this product?

The only thing I dislike about Mailchimp is its cost. While it does offer quality features, it can be quite expensive for some users, especially small businesses or individuals.

What recommendations would you give to someone considering this product?

Make sure to evaluate your email marketing needs and compare them to the features offered. Mailchimp can be expensive, so make sure to consider if the cost fits within your budget in the near future. It has a user-friendly interface, which makes it easy to use, but consider if it fits your level of technical knowledge.

Pros

Continually Improving Product
Reliable
Unique Features
Includes Product Enhancements

Tiffany W.

Role: Sales Marketing
Industry: Manufacturing
Involvement: End User of Application

Validated Review

Verified Reviewer

Submitted Feb 2023

Easy to use software!

Likeliness to Recommend

7 /10

What differentiates Mailchimp from other similar products?

Simple to use to differentiating marketplaces.

What is your favorite aspect of this product?

Cost friendly and easy to use.

What do you dislike most about this product?

Limited amount of lists.

What recommendations would you give to someone considering this product?

The product is intuitive. Familiarize yourself with the software and it'll get easier to use.

Pros

Helps Innovate
Continually Improving Product
Reliable
Performance Enhancing

Mailchimp

What is Mailchimp?

Company Details

Need Assistance?

Awards & Recognition

Mailchimp Ratings

86 Likeliness to Recommend

1 Since last award

92 Plan to Renew

1 Since last award

85 Satisfaction of Cost Relative to Value

1 Since last award

Emotional Footprint Overview

+85 Net Emotional Footprint

How much do users love Mailchimp?

Pros

Feature Ratings Average rating of all product features, some of which may not be shown below

Email Delivery The ability to send email to large number of recipients at-scale.

Campaign Management Email campaign management is a sequence of marketing efforts that contacts multiple recipients and are designed to reach out to subscribers at the best time.

Basic Reporting and Analytics The ability to measure metrics related to CRM/emails/campaigns.

Email Templates The ability to create and curate email templates based off of approved brand standards.

Contact Database The ability for basic CRM capabilities - information about email subscribers, leads, and customers in a centralized location.

Mobile Optimized The ability to create email content that is easy to read on multiple platforms including mobile devices.

Segmentation The ability to segregate mailing list based on criteria. Example, demographics, location, target market, existing or new customers.

Auto-Responders The ability to send an automated email to new contacts, interact when subscribers engage with previous emails, and auto-respond when they join a new list.

A/B Testing A/B or Split Testing allows marketing managers to compare and contrast two or more versions of the same piece of content to maximizing open, click and rates.

SPAM Compliance The ability to actively manage compliance with spam-related legislation, for example, providing opt-out capabilities.

Surveys and Polling Ability to survey customers and gather feedback.

Vendor Capability Ratings Average rating of all vendor capabilities, some of which may not be shown below

Ease of Implementation Successfully implementing new software is necessary to realize its full value and promote end user adoption. This data indicates whether or not the product is easy to implement.

Business Value Created Software needs to create value for employees, customers, partners, and, ultimately, shareholders. This data expresses user satisfaction - or lack thereof - with the product's business value.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users' technical ability to determine how important UX is in your purchase.

Ease of Data Integration Use this data to determine whether the product will cause headaches or make data integration easy.

Ease of Customization Don't get bogged down in a difficult customization; use this data to make sure you can easily achieve the functionality you need for your particular situation.

Quality of Features Feature quality is just as important as quantity. Use this data to determine if this product will do what you're purchasing it to do, easily, intuitively, reliably, and effectively.

Ease of IT Administration This data indicates whether IT personnel will be able to resolve issues and perform configurations efficiently and effectively.

Breadth of Features Users prefer feature rich software that enables them to perform diverse series of tasks. This data expresses user satisfaction with the product's breadth of features.

Product Strategy and Rate of Improvement Vendors who don't stay on top of emerging needs and trends won't enable you to meet your business goals. Use this data to separate innovators from imposters.

Availability and Quality of Training Effective and readily available training enables users to get the most out of the software you've chosen. Use this section to make sure your vendor's training programs and materials measure up.

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve.

Also Featured in...

Marketing Automation - B2C

Marketing Automation - B2B

Mailchimp Reviews

Pablo R.

Easy to use, but a bit pricey.

Likeliness to Recommend

Pros

Cons

António P.

Quality and easy to use, but can become expensive

Likeliness to Recommend

Pros

Tiffany W.

Easy to use software!

Likeliness to Recommend

Pros

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Feature Ratings

Email Delivery

Campaign Management

Basic Reporting and Analytics

Email Templates

Contact Database

Mobile Optimized

Segmentation

Auto-Responders

A/B Testing

SPAM Compliance

Surveys and Polling

Vendor Capability Ratings

Ease of Implementation

Business Value Created

Usability and Intuitiveness

Ease of Data Integration

Ease of Customization

Quality of Features

Ease of IT Administration

Breadth of Features

Product Strategy and Rate of Improvement

Availability and Quality of Training

Vendor Support